Best and Cheap SEO Services in Recession By The-SEO Experts

We have a unique ideas on providing affordable SEO India services at the time of recession when most of businesses hit back hard. We have a though that if we can provide assistance to business in the form of our cheap SEO services then we can built a long life relationship with our clients that will be mutually beneficial. We have designed our packages in such a way that every business or website owner can think about search engine optimization within their tight budget. Most of businesses using SEO India to generate sales and leads for their businesses in recession time.

With market conditions like the one we are currently in, with cost cutting and layoffs having become the new buzzwords, it's crucial for companies to realign their online business for future survival. For companies that were not so serious about their online business before, this is a good time to start - every customer and every order will count in the future.

Keeping in mind the low costs for optimizing a website, and the cost effectiveness with measurable results) in implementing a internet advertising campaign (as compared to the traditional media), can companies really afford not to look seriously into their online business? Rank Robbers thinks not!

Your well optimized online business will ensure that you have a steady stream of targeted traffic, new enquires and new customers, even in the bad times. Consumers will never stop buying, they will only be smarter while buying, and companies that will be smart will be easily found.

Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO

The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.

Background on the Deal

First off, a few background snippets from several of the sources on this topic - SearchEngineLand's Live Blogging Coverage; TechCrunch; ReadWriteWeb; and the new MS/Yahoo! website Choice, Value, Innovation.

* The term of the agreement is 10 years
* Microsoft will acquire an exclusive 10 year license to Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms
* Yahoo! will continue to syndicate its existing search affiliate partnerships.
* Microsoft's Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
* Each company will maintain its own separate display advertising business and sales force.
* Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft's AdCenter platform, and prices for all search ads will continue to be set by
AdCenter's automated auction process.

In case that wasn't quite clear, the big takeaway is that Bing will now power search on Yahoo! and Yahoo!'s salesforce will sell the premium (non-self service) search advertising for Yahoo!/Bing. Bing also gets access to Yahoo!'s core search technology and can, at its option, leverage that to help create more relevant results.

* Google has 78% of market share of paid search (direct quote on SELand from Microsoft)
* Bartz: Yes there are many Yahoo search employees who will be asked to take jobs at Microsoft. There will also be search employees who we look to help us on the display side. And then unfortunately there will be some redundancy in Yahoo. (Just a quick note; if you work in Yahoo! search, please email me - rand@seomoz.org - we're hiring on the engineering team!)
* Bartz: Notes that when it comes to paid search, Panama is the provider in most international marketplaces for Microsoft already.
*Danny Sullivan: What happens to other things search like at Yahoo? What powered Yahoo News? What happens to the Yahoo Directory? Is Delicious search? And what happens to Yahoo paid inclusion?

Bartz: We have full flexibility on what to do within our own sites. Paid inclusion, we’ll decide on that later.
* AdAge reports that ComScore shows Bing will now have a 28% market share when combined with Yahoo! search, though.
* ReadWriteWeb worried about this large list of services from Yahoo! that are under "search services." Yahoo! PR called them to say that "this is a consumer facing list of search-related services, like News Search and Map Search, but most of those are not or are no longer formally part of the Search Department." So, probably at least some of them are safe.

Search Query Demand Market Share
The search landscape right now looks like something between:
Market Share from the thousands of accounts served by their hit counter/referral tracking software
(note: I don't know why it says 82% on the left and 72% on the right, but 82% appears more accurate when adding up all the other figures)
Based on data from Comscore's June Release

We're somewhere between a market where Google dominates 65-82% of all search queries. When it comes to referring queries that point out from the engine's properties (Google/Yahoo!/Microsoft not searching or linking to their own content), I believe Google's closer to sending out 80-85% of that traffic.

What's Changing for SEOs?
Note that some of thse are speculative, while others are direct and actionable. However, until the deal actually goes into effect and is publically accessible (which could take some serious time depending on regulators), my best advice is to be prepared (and take those steps that can ensure maximum benefit once the changes go live). Remember that Yahoo! said full implementation may lag up to 24 months (2 years) behind regulatory approval (which itself could take months), so you've got some time.

#1 - SEO for Bing is Worth Your Optimization Effort
Even if the lowest numbers are accurate, 15% of search market share is worth the optimization effort. Bing's algorithm, while certainly an upgrade from Live.com still has a few noticeable preferences, such as concentration on keyword use in subdomains and root domain names (Google loves exact keyword matches, but Bing really likes any keyword placement in the sub or root). Bing's core relevancy sometimes suffers from manipulative link patterns more so than Google & Yahoo!, though, they often do a good job surfacing alternative queries and instant answers.

Bing's results are, by default, "richer" than those of Yahoo! and Google. Although Yahoo! will be controlling the user interface on their end, it's likely much of that "richness" will make its way into the Bing results inside Yahoo!. Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.

Bing's traffic is, in general, also more likely to convert and click on ads. Whether this is a result of demographics or of how the engine frames information isn't clear, though we may get more insight on that soon.

We at SEOmoz will certainly be doing more work to provide insight into how Bing ranks results and where it differs substantively from Google. You can go play around with results here or here. I strongly suspect there will be more SEO focus overall on Bing in both R&D and active practice.

#2 - We May Lose Yahoo! Link Data
The largest two providers of link information to SEOs today are Yahoo!'s advanced search queries and Yahoo! Site Explorer. If these go away, which seems likely with Bing, since Microsoft removed the link query operator's functionality a few years back (and Google torched theirs nearly 5 years ago), we'll be left with very few sources of link information. Obviously, SEOmoz itself provides Linkscape, but we'll be likely to offer a slightly deprecated, free version of that tool if/when this happens. Exalead.com still does provide link data, though not as richly as Yahoo!

This change would likely see the rise of more propietary link indices as well as the breaking of a large number of internal and external tools that rely on Yahoo! for their link data. We may not know for sure for some time to come, but it may make have a substantive impact on the link research landscape.

#3 - PPC Consolidation
Right now, many companies and agencies exclusively use Google AdWords. I think both Microsoft and Yahoo! are counting on a lowered complexity and barrier to entry with only two major search engines making a compelling case that one should, at the least, participate in the two leading platforms for search. I suspect more people will buy ads from MSN AdCenter, which is likely to increase ad relevancy, quality and competition. The days of low cost traffic via AdCenter and Yahoo! Search Marketing may be nearing an end (unless market share slips so far that they become largely irrelevant, but that seem unlikely, at least in the short term).

#4 - Bing's Webmaster Tools Are Important
If you don't have an account with Bing Webmaster Tools, now is the time. Although not yet as robust as Google's, Bing WMT is working hard to catch up and even surpass their rivals with features that will prove valuable for webmasters on all platforms. The data you get from Bing WMT will also be important for conducting better organic SEO campaigns on that engine and seeing how Google & Bing may view your site differently.

#5 - Yahoo! & Bing Local Become More Essential
We're still not 100% sure of the status of local search - according the ReadWriteWeb piece, Yahoo! may consider this a "consumer service" and not part of core search. However, if Bing is serving up local listings in the search results (as they do now), Bing's local registration is going to become very important for local businesses. Check out Bing Local and their local listing center in the near futuer if this impacts you.

#6 - Bing Will Get more Spam
With greater search share comes greater spam attempts. Google's still a ways out in front in terms of catching and discounting manipulative practices, but Yahoo! has been a close second for some time. I'd expect that Bing will recruit a number of the staff and algorithmic work Yahoo! search has done on this front, but they should also expect serious spammer attention to be focused their way. The loopholes that Google's closed will still likely be open on Bing for some time to come and spammers will use the chaos that comes from a merger to exploit these.

#7 - Bing Will Get Lots more Data
Bing's going to know a lot more about you. Perhaps not as much as Google, but with Yahoo! analytics, Yahoo!'s database of profiles, Yahoo!'s behavioral targeting and their own research, Bing's going to be a close second. This should, conceptually, help improve core search and may pave the way for greater advances on the personalization front, too.

#8 - Important Yahoo! Properties May Dissappear
As Danny Sullivan and ReadWriteWeb noted, we're in some danger of losing stalwarts like the Yahoo! Directory, Delicious (which has often been seen as an alternative search play), Yahoo! Maps, SearchMonkey & BOSS (two of the best search apps out there). It's still speculative, but by watching the activities inside Yahoo! over the next 3-6 months, we'll probably get a lot more insight about who's headed to the chopping block.

#9 - Yahoo! Maintains UI Control for their Search Experience
This means that Yahoo!'s results ordering, layout, sidebars and searcher focus may continue to be unique from Bing, thus requiring that SEOs still pay attention to the differences in the two engines and optimize accordingly. It will be tough to know the extent of Bing's integration until it launches, but there's a lot of room for variation, which means complexity for SEOs.

#10 - Yahoo! Will Become a More Powerful Content Competitor
With Yahoo! out of the core search business, many people, myself included, expect them to focus even more on the content side of the business. That means properties inside Yahoo! News & Media Group are going to get more attention and more investment. If you're competing with Yahoo!'s content now, that battle may get tougher in the future.

White Hat SEO vs. Black Hat SEO

White Hat SEO
SEO is an acronym for Search Engine Optimization. White hat means that the uses best practice processes to accomplish high search engine rankings.
White Hat SEO companies comply with search engine guidelines. The processes give better results in the long run and efforts are steady and ongoing.
White Hat SEO companies take the time to research, analyze and subsequently re-write meta tags, content and may offer a slight redesign of the website and page names.

Black Hat SEO
Black Hat methods tend to accomplish rankings quickly, but are not durable. The methods used by Black Hat SEO go against current search engine guidelines.
Black Hat Companies will make promises such as “We guarantee #1 ranking on Google!” Black Hat SEO can get your site banned, so watch out!
How can you avoid working with Black Hat SEO companies?

Here are a few tips:
1.If they promise you #1 search engine ranking, don’t walk-RUN away! Not even Google itself can guarantee a ranking position!
2.Did the SEO Company contact you? If so, you should question that, in and of itself, since most reputable SEO Companies are too busy to query website owners for SEO work.
3.Ask someone to refer a good SEO company locally, or interview a company you find on the inter­net and find out how they operate. Research. Don’t trust blindly.
4.If you don’t know HTML, you can ask someone you know who has experience with HTML to view the source codes on websites that the SEO company has optimized.
5.If you find tiny text, invisible text or you notice that the page background is the same color as the font, then you stand the chance of having your page banned from Google Search.
6.Get References!
7.If you get stuck and you need a consultation, contact us.

Why Ms is keen for a deal with yahoo

Microsoft is counting on Yahoo!'s search engine, which ranks as the second largest in the world with a global market share of 8%, to pose a more formidable challenge to Google, which holds 67% of the global audience, according to the most recent data from the research company, comScore. In the US, Google's share is 65%, compared with 20% for Yahoo!.

Despite spending billions to upgrade its search engine, Microsoft still held just a 3% share worldwide and 8% in the US in the comScore rankings.

There is a possibility that a deal combining the powers of the second and third-ranked search engine companies would be blocked by anti-trust regulators.

Shareholders of both Microsoft and Yahoo! have been urging the two to strike a deal for some time.

Earlier this month, the activist investor Carl Icahn, who owns about 5% of Yahoo! and is a director on its board, spoke out again in favour of a search deal, as talks between the two companies appeared to regain momentum. (TimesonLine) Microsoft is counting on Yahoo’s Search Engine, Which ranks as the second largest in the world with a global market share of 8%, to pose a more formidable challenge to google, which holds 67% of the global audience, according to the most recent data from the research company ComScore.

Highlights of the Deal
• Microsofts new Bing search engine will power yahoo’s searches, according to advertising age, while yahoo will handle the advertising sales, using Microsoft technology.

• The companies will use Microsoft’s advertising technology to deliver appropriate ads alongside search results.

• The deals should give Bing a giant boost in competing with Google.

• A deal combining the powers of the second and third search engine cos may be blocked by antitrust regulators.


Microsoft and Yahoo! yesterday unveiled a 10-year deal to create an online search and advertising partnership in an effort to challenge Google, the world's biggest internet search engine.

Under the agreement, Yahoo! will use Microsoft's new Bing search engine on its own sites, while Yahoo! will act as the exclusive global sales force for the companies' premium search advertisers.

Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell ads on some Microsoft sites. Yahoo! estimated the deal will boost its annual operating profit by $500m (€357m) and save it about $275m (€196m) on spending since it will not have to invest in its own search technology.

The deal has been announced more than a year after Yahoo! rejected a $47.5m (€34m) takeover bid from Microsoft and Yahoo!'s attempt to strike a search advertising deal with Google fell apart under regulatory scrutiny.

SEO Projects Are Never Simple

Take a second look next time you think an SEO project is simple. The promise of better return on investments isn't always easy. SEO takes time to work, according to Stoney deGeyter. He writes some companies have the funds to invest, but not quite what it takes to succeed.

Most projects are time-consuming, so expect delays by either the client or the SEO expert. What may seem like a small task can often become larger when properly done. Typically more issues get uncovered than originally found in the initial analysis, deGeyter writes.

SEO, PPC Go Together Like Peanut Butter & Jelly

Herdon Hasty attempts to compare SEO and PPC to peanut butter and jelly. SEO is the peanut butter holding together the campaign. PPC is the jelly, sweetening the deal. He suggests combining the two search advertising methods because efforts use the same concepts of headline, body copy, and landing page, and target the same customers.

So, Hasty steps through the process of selecting keywords, testing and applying processes, and measuring and adjusting the campaign as criteria changes. As an SEO expert, he views SEO as the "answer to everything from 'how do I drive more traffic in a recession?' to 'what condiments are best to offer at a business-casual dinner party?'"

SEO for Bing is a No-Brainer Now

Google’s ubiquity in search is such that many clients feel that a website that is optimized for Google is good to go. Today’s announcement of a search deal between Yahoo and Microsoft ought to put a decisive fork in that thinking. Consider this – the combined share of the market that Microsoft’s Bing search engine will have is nearly 30%. Assuming this holds, businesses simply can’t afford not to optimize towards Bing’s algorithm when it will be powering results for both Bing and Yahoo.

So how different is Bing from Google when it comes to SEO?

The biggest difference is the weight given to what goes on offsite in the forms of links, something of a Google specialty that Bing gives much less weight to. On the other hand Bing does give much more weight to the domain name within a site’s URL to determine search rankings. There are a host of other differences that can add up to noticeable disparities in how a site is organically ranked on Google and Bing search results.

What will be interesting to see is how much of Bing’s most innovative aspect – how results are displayed and organized – comes to Yahoo. Right now, the layout and organization of results pages in Bing can give clues to what content needs to be created or altered on unoptimized websites. As an example, the related categories tool can give businesses the opportunity to optimize for several placements on the same results page.

Why the UK SEO industry doesn’t have an image problem

Lots of people think that the SEO industry has an image problem but here in the UK we don’t really see it that way. I meet with clients all the time who have had a bad experience with a particular SEO company in the past but they always blame the company, not the industry.

Nobody I’ve ever met in the UK has described what we do in a negative light while in the US everybody seems to paint SEO’s as scammers.

There are two types of people who make a lot of money in this industry, ones that are very good at SEO and work in a small team on their own projects and the others who have managed to take their SEO skills to the corporate level.

Just because you are great at SEO doesn’t mean you are great at the business side of things.

SEO vs. PPC

“Tonight we have two heavy hitters, ready to go fist to cuffs in a close combat grudge match. Let’s look at the tale of the tape. In the blue corner, wearing black trunks with gold trim is SEO. SEO has a bit of a reach advantage in this fight, and has been know to drive an incredible amount of traffic. This heavyweight has been responsible for so many accomplishments in his long career. Not only being magnificent at content optimization for core business terms, but also maintaining strong ranks among the SERP circuit. He’s been driving quality traffic for years. Yes, SEO has the endurance and is ready for a long fight. But wait, SEO has his hands full tonight.”

“Tonight’s challenger is waiting in the red corner. This combatant is wearing green trunks with navy trim; let’s give it up for PPC! The first strength that comes to mind with PPC is his speed and adaptability. PPC’s manager does a great job of controlling when his fighter should start and stop certain strategies. PPC has also been known to hit people square in the face, with the exact message that they need at that time, leaving them woozy, disoriented, and captivated by his maneuvers. And let’s not forget the tag team match that paired PPC and Landing Page, that combination was unstoppable.”

“The fight is just about to get underway here…but wait…what’s this? It appears a new contender has entered the arena. This is unprecedented: Social Media has entered the building and is approaching the squared circle. From my vantage point it appears that Social is proposing an alliance, an all powerful trifecta of power! The union of SEO, PPC, and Social, it’s unbelievable; this could possibly be the most effective marriage of online efficiency ever seen!”

Okay, maybe this is just a little bit cheesy and over the top. I’ve been accused by certain co-workers of being that “sports analogy guy”, and maybe it’s well deserved. I suppose I just wanted to make my point in an entertaining way. And my point is, the great thing about online marketing is that it gives us the ability to use several different approaches to achieve our goals. When online opportunities are put together in smart and innovative ways, the payoff can be great.

It’s really not the size of your business or the budget that you’re working with. What’s important is how you use the resources you have at your disposal. What’s important is how you maximize your budget. Your particular needs may not fall into a conventional set of line items on the online marketing to-do list. Your business is different, it may not conform to exactly what everyone else is doing, but you can still be victorious online.

What do you think the future holds for online advertising?

Reliable SEO servicess at competitive rates

SEO Services are one of the most assuring ways to let your website at high. In addition, we plays a big role. In general, SEO stands for search engine optimization. This is all about making sure that if you have a website, it is noticeable by a search engine and it can be found by customers looking for your services. With this, you can make millions and even billions of dollars through your website. This is only so if you use the right techniques and skill for your website. It guarantees that you will produce fantastic results when it comes to optimize your site in the search engine rankings.

We are highly experienced SEO Professionals. We finish our work with full commitment and within the time frame. Moreover the services are offered by us is at affordable rate. It provides a virtual one-stop-shop for all its customer’s SEO requirements. If it is brand building they want, then it is brand building they will get. Building the brand of a website is the only sure-fire way of getting more exposure, thereby increasing sales.

We assured every website has is unique as far as text, visibility, contents and marketing strategy is concerned. We keep such points in our mind and we promise our customers that we design a Clear Cut SEO Plan for his/her website, and communicate the same with him/her. We only use ethical SEO rules that will bring in long term SEO ranking for our customers website.

Furthermore, our SEO services are part of our complete Search Engine Marketing solutions aimed at not just driving visitors to your Website but more importantly converting those visitors our customers.

To get more about SEO services visit - http://the-seoexperts.blogspot.com/

Measuring SEO ROI – What You May Be Missing

Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘measuring’ per se, as a case of ‘is what you’re measuring enough?’

Case in point: In-house SEO:
Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae below will be used:
# SEO$ROI = (Profit-Investment)/Investment
# Simple Profit = (Revenue-Cost)

But are either actually a true reflection of the returns from SEO? No. For three primary reasons:

1. SEO: Supportive Cannibal - Quantitative
Scenario
People are exposed to brand or emotive messaging telling them they ‘need’ a product or service type constantly. Think TV, radio, billboards, mom’s friend, wife’s day care owner, the neighbours, banner ads, email, signage, packaging, shop windows, text messages, forums, blogs… We are inundated with thousands of marketing messages (ad clutter) every day.

Process
People remember snippets of things important or of interest to them, and many go home and search for a brand name, a tag-line, or an advertised keyphrase.

Result
Offline exposure is far harder to include in an attribution model than other online initiatives, but regardless SEO is cannibalizing - to an extent - the revenues that should at the very least, in part, be attributed to other advertising channels. SEO is due a portion of that attribution due to the fact that if SEO wasn’t doing it’s job, those brand name listings ranking so well might not be, and those generic non-brand terms for which your site ranks well – wouldn’t be.

2. SEO: Ignored Facilitator - Quantitative
Scenario
The evil twin sister of the ‘supportive cannibal’; as an ignored facilitator, SEO contributes to a host of additional online revenues that are simply not attributed to SEO efforts.

Consider
SEO optimizes a PR release for online publication; adding relevant anchor text, optimizing the title and checking content for relevance, etc. Apart from normal releases (now optimized by SEO), SEO also blasts it through PRWeb (for example). Are you measuring referral traffic increase from PRWeb along with conversion from PRWeb? Many don’t and miss the SEO contribution to conversions.

What can you do?
Use a dedicated landing page on a unique URL and track referral traffic and conversions by referring site for these releases – you may be quite surprised at what SEO achieves. Also, consider running 2 releases that are similar in target readership, one with SEO and one without, and check SERP exposure (PRWeb is great with that) as well as referral traffic and conversions and conversion path.

Consider
Your SEO is probably encouraging backlinking of one sort or another through the socnets (Social Networks), integrating with social marketing and through PR integrating with..well..PR, relevant directory listings and a host of other methods. Are you measuring the impact of additional referral traffic on your conversions in your analytics? If so, are you fairly giving SEO some well deserved kudos?

What can you do?
Request your SEO to take an analytics grab of traffic in numbers as well as in conversions for referral traffic prior to a socnet initiative or directory drive (etc).

I’m not suggesting rushing for backlinks from anywhere in a hurry – I’m saying, if no backlinking or socnet initiatives with an SEO flavour were undertaken last year, then measure 6 months of last year comparable to 6 months of this year that you DO employ those 2 strategies on a continuous basis, and take into consideration share of overall traffic as well as share of overall $Y (income/revenue), not just absolute data. Again, you may be surprised.

3. SEO is the baby thrown out with the bath-water - qualitative
The impact of SEO from a brand exposure on the search engines is nearly always ignored when it comes to the long-tail or seemingly irrelevant search phrases that ‘end up in a conversion’.

Consider
If SEO is consistently ranking your product or service for a range of relevant non-brand/generic terms, people may come back via search and swap as well as search and time-out behavior. That exposure in the SERPs (search engine results pages) on these terms builds brand awareness in searchers, but may never be attributed to SEO as people exposed to the brand via this method may very often choose to walk into a brick and mortar, or go to E-bay, Amazon, PC-World etc and end up buying from another online retail distributor

What can you do?
This is nearly impossible to deal with, but not completely, and warrants an entire post of its own. Please bear it in mind nonetheless

Conclusion
If SEO is effective in ranking your site for all brand and most non-brand terms, then SEO deserves the benefit of the doubt in terms of being undervalued in traditional ROI measurement. Attribution analytics models can go part way in leveling the playing field and giving SEO its due, but not all the way. Don’t undervalue the power, exposure and contribution to overall conversions of SEO.
by Laura Callow

SEO companies say client interaction is necessary

When companies decide to use search engine optimization (SEO) to increase their online visibility by choosing an outside company they may consider taking a hands-off approach, but a new survey seems to indicate that's not what SEO companies want.

A new study from Search Engine Roundtable finds that almost all search engine optimization (SEO) companies want their clients to have some interaction in the process. In fact, only 3 percent of respondents said they would like no interaction.

An overwhelming 84 percent said they feel client interaction is an important part of a search engine optimization (SEO) campaign with another 12 percent saying that a little interaction would be fine.

With a growing number of businesses turning to search engine optimization and other online marketing tools, it will increasingly become important for them to get involved in the process.

In a recent interview with Forbes, Anthea Stratigos, chief executive of media research company Outsell, said her company believes that businesses will shift $64 billion in marketing from traditional outlets to online marketing tools by the end of

SEO pays tremendous advantages with time: SEO services India

SEO techniques or search engine marketing is not alike to acquiring the genie to appear of the lamp: The SEO process assembles steam slowly but delivers tremendous results once it does, expands SEO services India. SEO services India realizes that if your business concern websited does not appear in the top 10 SERPs, the chances are bleak that somebody would click on the listing and visit your website really. Search Engine Optimisation (SEO) is nothing but optimising your web site and content for a search engine to give better ranking in SERPs. As per SEO services India removes codes on your website that prevent crawlers to index it as sound HTML coding exercises are the fundament of sound SEO practices.
Spiders fail to index pages containing all images and no content. So if your website is entirely based on flash, it will not attract spiders.

SEO Expert India builds links from prestigious sites only as it reflects on your website as well, and enhances your market credibility.

If your website is overloaded with keywords it militates against your business as it is always at risk of being penalized by the search engines. SEO services company India chooses keywords wisely and does not dominate keywords that are too broad or contested. SEO services company India does not use keyword at a scale that is total overkill.

Appoint SEO services India to boost the prospects or your online business and sell to a global customer to his satisfaction.

Links on Digg may not help SEO

Websites looking to increase traffic and search engine optimization (SEO) are often told to get as many links to their content as possible, but it now appears that getting a link from popular social news site Digg may not help SEO.

Earlier this year Digg released its DiggBar, a toolbar and URL shortener that the company insisted was search engine optimization (SEO)-friendly when it was unveiled.

But over the weekend, news outlets reported that the URL-shortened links, which are often used for messages on Twitter, do not actually help a website's traffic and instead redirects traffic to Digg.com.

While Mashable points out that the problem is only for people who are not logged into the DiggBar, it could still potentially affect the reputation of the social news site.

"In short, Digg has broken the trust relationship with its publishers and users," wrote Mashable's Pete Cashmore. "They might not be hurting, however, since the use of Diggbar links significantly increased the amount of traffic to their site. Now that they're driving a bunch more traffic from thousands of hijacked URLs, they'll experience a veritable traffic bonanza at the expense of users and publishers."

It appears that Digg founder Kevin Rose was not aware of the changes as he tweeted over the weekend that he had been on vacation for the last two weeks and would look into the issue today.

The top 5 SEO no-no’s

As a SEO professional the majority of my time is spent correcting the SEO errors and mistakes made by my customers. The art of effective SEO optimization is convoluted with many variables, and although you can Google SEO optimization and find literally thousands of results on the subject with tips, tricks, and strategies; until you remove all unfriendly SEO code your site is doomed in gaining prominent placement on the SERPs.

1. Avoid the use of flash, DHTML, and internal java script. These coding practices offer slick visual enhancements, but are some of the biggest SEO killers. Search engine spiders see flash objects as big chunks of empty web space because there isn’t an effective SEO method to tag them to be crawled by the spiders. If you are using flash for photo slideshows then convert them into pop-up pages and reinforce them with keyword rich content and anchor text.

DHTML and link roll over effects bloat the html coding of your website and remove the important “alt” and image “title” tags which help to further weaken your SEO ranking potential. The best menu linking method is “text” based links with keyword rich anchor text. The same goes for internal java scripting this coding just pushes your relevant content down further into your code and slows the search engine spiders crawling your site. Convert your internal scripts into external .js applets and drop them in a folder in your site.

2. Non-unique, duplicate, or non-relevant content. Your websites content should be fresh and always match and relate to your sites niche. If you are selling party supplies then it would be a bad idea to have pages or content about bowling balls. Duplicate or redundant content is a big no-no as well; part of the Google PR algorithm is based on fresh relevant content.

3. Keyword stuffing and hidden text. Google and the other major search engines view these practices as spamming and can get your sites sandboxed (dropped so low on the SERPs that no one will ever find it!) or banned altogether. Keep your keyword density to no more than 5%, and never use hidden text.

4. Poor Meta data. Your Meta data is the information that tells the search engine spiders what each page of your site is about and how it relates to your content. Research your keywords and phrases and always a unique keyword rich tile for each page, avoiding stop words like “and, or, the, if, it, were”. Keep you title to 57 characters or less. Your description tag should be short and no longer than a sentence or two. Your keyword tag should always have your primary keyword first, and that keyword should also be in the first sentence on your page content. Don’t bloat this tag with dozens of keywords; this will only hurt your ranking potential. Use no more than 10-12 per page and build landing or gateway pages to promote additional keywords.

5. Always use “alt”, link, and header (H1, H2, Etc) tags. Each image and hyperlink on your site is meaning less to the search engine spiders if it isn’t tagged with relevant keyword descriptive phrases. When tagging your menu links never use tags like “click here” etc. always be descriptive. Your content needs to be user-friendly first then SEO friendly. Avoid long paragraphs. Use bullets and numbering to summarize and break up long text. This will make your key points stand out to your web visitors and to the search engine spiders as well. Always use header tags to highlight important information. A trick I always us is I start of using the H2 tag at the top of my pages and use the H1 tag further down. It seems that almost every SEO tech starts off with the H1 tag and this has caused the major search engines to give less weight to the H1 tag as a result. This doesn’t mean it is useless, but when used second or third I have noticed better results.

There are so many important strategies in achieving top ranking on Google and the other search engines, but by getting back to basics and making your site SEO and user friendly, you will have a clean web pallet to work with and build upon.

Keep your site filled with fresh relevant content, avoid “Black Hat” and deceptive practices and keep your pages easy to navigate and informative and you site will gain higher SERPs long before those who disregard or do not follow SEO best practices!

7 Red Flags that Reveal to Google You’re an SEO Criminal – Avoid These!

If you label yourself as an SEO or openly engage in aggressive link building tactics, watch out. Google will treat you harshly and judge you on a different standard, similar to the way the law deals with known criminals.

Don’t believe me? Learn more about how Google profiles SEOs and treats them like criminals. For example, well-known SEOs Michael Gray and Rae Hoffman were both profiled and had their links taken from them – not because they were marketing any differently than other webmasters, but because Google thought they were doing it just for the links.

The reality is that Google is a company that makes billions of dollars in revenue each year by selling advertisements around its organic search listings. While Google’s business is to return highly relevant search results that provide value to users, SEOs seek to reverse engineer the algorithm and manipulate rankings for their own gain (in varying degrees). You can see why there’s such a big disconnect here.

As a result, Google considers SEOs as “high risk” and does everything in its power to neutralize SEO efforts and smack them down, even if the associated sites offer real value and are truly deserving of their rankings. Google understands that there will be collateral damage, but honestly they don’t care unless you’re a big brand. There are thousands of similar small sites ready to take your place in the rankings without putting a dent in Google’s quality.

Is this fair for anyone practicing SEO? No, not at all. But you can’t blame Google for protecting its business. The minute it gives SEOs a free pass is the minute that Google’s search results fill with spam and irrelevant pages made for profit.

Red-Flag Look at it this way. SEOs disrupt Google’s algorithm like criminals disrupt society. Much like the government has laws and policies in place to minimize the effects of criminal activity and maintain peace, Google has many systems and filters in place to profile SEOs, neutralize the offensive tactics, and maintain quality.

So what are some of these filters and SEO profiling practices employed by Google? I’ll cover some of them in this article. If you’re an SEO or webmaster who’s working to rise up in the rankings, I highly recommend you stay under the radar and avoid these red flags. Life will be a lot easier for you if Google thinks you’re an innocent and ignorant webmaster who knows nothing about how SEO works. ;)

7 Red Flags to Avoid – Google Profiling SEOs
The last thing you want to do is draw attention to yourself and have Google profile you as an SEO. If this were to happen, Google engineers would scrutinize your site more than others and hold you to a different standard. Avoid at all costs! Here are some red flags to watch out for so you can stay under the radar.

1. You have a big mouth about your SEO tactics
loud mouthA sure-fire way to get the attention of a Google engineer and potentially have your rankings manually reviewed, is to blabber away about all of the SEO tactics and tricks you’re using to get ahead.

For example, John Chow, the infamous make money online blogger, openly exchanged links with his readers on his blog to rank for “make money online”. While it did work initially, Google quickly made an example of him and penalized him hard. John recently got his rankings back after cleaning up his act, but for over a year, he didn’t even rank for his own name.

Similarly, a very well-known SEO mentioned to his readers that his affiliate links were designed in a way to pass weight back to his site. For whatever reason, someone decided to report this to Google spam king Matt Cutts, and unsurprisingly, those links no longer pass any weight.

If you have an SEO blog or are involved in the Internet marketing community, be careful what you tell others – either privately or in public. It could come back to haunt you.

2. Your sites are all tied together = easy target
network targetLike it or not, the big G has a lot of information about you and your sites. Google runs the most popular contextual advertising platform, owns a free analytics package that’s better than most paid versions, has access to all WHOIS information and IP addresses, and can analyze sites that you interlink. Not only that, but Google has access to your email, documents, and browsing history. Sound scary? That’s what I thought.

If you can, it’s best to separate your sites as much as possible (e.g. different IP addresses, no interlinking, etc). Why? If Google suspects something about one of your sites, they’ll probably look into your network for other sites you’re involved with as well. That’s definitely not something you want. If I can find your network of sites using a free tool like SpyOnWeb.com, you can bet Google can easily do it too.

Unfortunately, completely separating your sites isn’t always possible especially with Google’s growing dominance in so many verticals. This makes avoiding the other red flags even more important.

3. Your site is over-optimized for certain keywords
yellow flag refereeOptimizing the content of a page for SEO has always been pretty simple – target 2 to 3 keywords per page and place them in title tags (preferable the beginning), header tags, URLs, and on-page body content. Unfortunately, it’s not that easy anymore as Google automatically filters and penalizes sites that it thinks are “over-optimized”. This isn’t an exact science, but Aaron Wall of SEO Book explains how he got a ranking filter removed by mixing up the keywords and being less aggressive.

If you’ve tried optimizing a page for a keyword without much success in rankings, try taking this approach. Shift the focus away from your targeted keywords and don’t be so overly aggressive in your on-page efforts (i.e. forget about things like keyword density). Google actively tries to neutralize SEO, so this sort of filter is no surprise. You just need to be able to adapt to improve your rankings.

4. Your link profile is unnatural
link to meIn the same way that you can over-optimize for on-page SEO, you can also over-optimize for off-page link building. I wrote about this topic in my article, The Secret to Making Every Link Count For Your SEO Rankings, so be sure to read it before you move on.

In a nutshell, Google filters out sites in the rankings when it thinks the sites’ link profiles seem unnatural. Some examples include:

* too many links too fast
* link anchor text too similar
* not enough deep links to other pages
* too many links from low quality or unrelated sites
* too many reciprocal links
* all links are from the sidebar or footer of a page

Again, it’s Google’s goal to neutralize any sort of manipulation. If you want to be a successful SEO, you have to take this into consideration and appear natural in everything you do. Ask yourself the following question – how would normal webmasters with big sites obtain links? Then seek to emulate their links.

5. You use the nofollow link attribute to sculpt PageRank
rel nofollowThe change in the way Google treats nofollow links has stirred a lot of debate over the past month. As it stands now, the use of the nofollow link attribute as a way to sculpt PageRank and funnel link equity to the most important pages is no longer a best practice.

Regardless, the important question here is whether or not nofollow is an SEO red flag. It’s definitely a valid concern. If you think about it, only webmasters involved in the SEO community know about the nofollow tag at all – and it could easily be used by Google to determine who’s an SEO and who’s not. Hm…

What you do with nofollow is up to you, but I will be removing it from all of my sites, other than the links in the comments section – which comes default in packages like Wordpress. Apparently link consolidation is the new PageRank sculpting.

6. You buy or sell obvious paid links
paid linksBack in late 2007, Google declared war on paid links and claimed that any site buying or selling links would be penalized. The paid links issue is a major flaw in Google’s algorithm and is relatively easy to exploit as long as you know what you’re doing.

That being said, you should always buy links under the radar if you plan on buying. Going through some of the link brokers is not recommended (what’s stopping a Google engineer from signing up and seeing all the sites participating?) and obvious paid links should be avoided (e.g. footer/sidebar links, unrelated links) – especially because your competitors can easily report paid links to Google through this form.
7. You use SEO and links to get a spammy site to the top of the rankings
purple fur coatIn SEO, quality matters. If you avoid the previous 6 red flags, but miss this one, you’ll still end up in the Google dog house. What do I mean?

Google engineers constantly monitor and QA the rankings. If you manage to get a useless money site to the top of Google, it probably won’t stay there for long – even if you did your SEO under the radar. After all, it isn’t natural for a sub-par website to rank high for a competitive keyword and there usually has to be manipulative SEO practices and artificial link building going on for that to happen. Sure you may think that you did everything right, but Google could still profile you as an SEO and look into your network of other sites.

Don’t do anything that draws unnecessary attention to yourself and warrants a manual review. For example, in the movie American Gangster, Denzel Washington’s character is a low key drug dealer who profits big under the radar. However, it’s not until he wears an expensive fur coat (a gift from his wife) to a public sporting event that the authorities take notice of him and eventually figure him out. Don’t make the same mistake!

Final notes
SEO is getting harder and the days of tricks and manipulation to obtain top rankings are almost over. In fact, you now have to trick the search engines into thinking you’re not using any tricks (i.e. by being as natural as possible). Provide value to the your users and stay under the radar with your SEO efforts. Sure you might not get the same attention from the SEO crowd, but you’ll make up for it with more sales, conversions, and money.

Have you encountered any of these SEO criminal red flags? How has Google profiled you as an SEO with your sites?

SEO-related jobs on the rise

With so much competition online for leads, an increasing number of companies both big and small are turning to search engine optimization (SEO) to help raise traffic, and new figures show that many are looking for help in providing quality content to help boost SEO.

According to the July Online Work Index from freelance job website Elance, jobs related to search engine optimization (SEO) and the creation of content continue to land in some of the top spots on the company's index of more than 100,000 freelance jobs.

It would appear that companies are realizing the need for original, compelling content on their site as web content came in at the number 6 spot on the index, followed by article writing at number 7. In fact, jobs related to writing make up 16 of the top 100 job categories on the Elance index.

But all of these jobs are related to search engine optimization (SEO) - a job category that itself jumped six spots to number 21 on the list this month.

These figures from Elance show that it might be a good idea for workers to consider learning skills related to the world of search engine optimization (SEO) to improve the chance of landing - or keeping - a job.

In fact, some companies' HR departments are using search engine optimization (SEO) techniques to help increase their visibility in the hope of getting better candidates for open positions.ADNFCR-1513-ID-19271666-ADNFCR

Effective and Afforable SEO Service Provider

SEO is a web promotion process which drive traffic to your website. They drive real traffic to your through search engines, but most significantly from a SEO point of view, they allow the search engine bots to crawl your site frequently. Having relevant, high quality links to your site would be your second major task after you make sure that your site content is SEO-friendly.

Netultimate provides link building service as an integral part of our SEO Packages but we can also offer this as a stand-alone service for established and new websites alike.

Netultimate is an effective SEO company that offers quality SEO Services and Internet Marketing Solutions. Our dedicated team of SEO professionals ensures Guaranteed Top 10 search engine ranking on Google, Yahoo and Bing. Our SEO processes are designed in view of the Google SEO guidelines and white hat SEO techniques are strictly followed to ensure that our clients from world over (USA / Canada / UK / Australia etc..,) get the best SEO services.

Why does your site require Search Engine Optimization (SEO) Service?
1. Improving the visibility
2. Best cost-effective ways of marketing.
3. Bringing Potential traffic to your web site
4. Increasing sales of your product or service.
5. Significantly improving your conversion rate and results

SEO strategy must begin with a thorough review of your Website

While it comes to establishing a business and getting leads, on that point no better way to accomplish this than your Website. Increasingly companies are cutting down their budgets for conventional advertising and focusing on their online marketing campaigns instead. Later on all, there are numerous stats that show the significance of this shift – as much as 90% of all buys begin with a keyword search. This just highlights the critical importance of carrying out a search engine (SEO) optimization strategy in order to attract the right visitors to your site.

An SEO campaign begins with a thorough review of your Web site and content along with an evaluation of your competitors’ sites. During this review, you are looking to determine the best keywords that people will enter into a search engine in order to find the product or service that you offer. This is an in-depth review as you are looking to find the actual terms that people will use instead of the terms you think they should enter.During this review, you should also take an objective look at the content on your site. Are your Web pages written in a way that makes your company seem like an expert in your field? If you offer a service, do you include your own articles on the site to build yourselves up as a leader? If you sell products, do you enable people to leave reviews? This is just the initial step but it begins to lay the foundation for revising your content as part of your SEO strategy to bring in more visitors.

This critical review will lead to several surprises. For example, many companies spend thousands and thousands of dollars on an outside firm to create their Web site only to realize that something as simple as the metatags weren’t coded properly. Each page on your site should target a specific keyword, so repeating your company’s name in the title of the page makes no sense. Most likely, your name is in the Web address anyway so the search engines will easily find it. Also keep in mind that most people won’t be searching for your company name; they’ll be entering keywords that describe a product or service. And if your site is optimized, it will come up on the first page of results.

Now while you’re going through the content on your Web pages, also make sure you view the source code and take a look at your metatags. 90% of the time, you’ll find these aren’t optimized. The good news is that this is an easy place to start revising your site as part of your SEO program. Keep in mind that your review will take time and there’s a lot that goes into it. Here’s a brief checklist to look for as you go through the Web pages:

1. Are the metatags optimized?
2. Is it easy for a visitor to find the contact information?
3. Is your Web site too graphic-intensive so it takes too long to load?
4. Do you have alt tags on your images?
5. Do you present useful content on each page?
6. Would someone visiting your site consider the content informative and helpful?
7. Are there a lot of Flash movies on your site? These are not found by search engines and can take a long time to run.
8. Do you have information about your company including its history, mission statement, management team, and locations?
9. Are you offering a lot of content about the field that you’re in?
10. Do you include a blog so you can easily connect with visitors and enhance your rankings?.

Are There Guarantees In SEO?

An interesting commenter dialogue discussing SEO guarantees took place on my Marketing Pilgrim guest post. An innocent comment supporting the articles take on the vast array of grandiose guarantees and claims made in the SEO industry, led to a debate on SEO ranking guarantees vs. guarantees based on performance based pricing. There is a clear difference between the two.
This post will shed some light on the straight SEO rankings guarantee that should be avoided at all costs and the pay for performance (PFP) scenario that can actually cushion the risks of SEO.

SEO Ranking Guarantees " The Big No-No!
When making guarantees the ultimate business faux pas in ethical SEO is guaranteeing SEO rankings. This is not because 1st page rankings cannot be achieved but rather the back door tactics that are traditionally implemented when making the guarantee statement.

According to the Oxford dictionary, a guarantee is:
a formal promise or assurance, esp. that an obligation will be fulfilled or that something is of a specified quality and durability

The intrinsic problem with most SEO guarantees made online is that expected quality or formal assurance of fulfilling an obligation is devoid in these guarantees. There is absolutely no element of customer value because the guarantee is driven by the notion of making an easy buck through the manipulation of the uninformed rather than fulfilling a value proposition.

Pay for Performance Guarantees
Success / performance based pricing or pay for performance (PFP) as this pricing model is often referred to works on the premise that the client will make certain payments based on the rankings / traffic / ROI that has been achieved. The exact model will vary from contract to contract but the premise remains that the client must see real traffic value before making any significant payments.

This model has its benefits for the uncertain client as it provides a safety net and minimises client risk. It is different from the straight SEO ranking guarantee because it says: If SEO company achieves X, client pays Y, but if X is not achieved, client does not pay Y.

The focus of the guarantee changes because the SEO provider is no longer guaranteeing SEO rankings (which in effect the SEO company cannot control) but rather guaranteeing its service.

What this says is this: We (SEO company) are confident that you (the client) will be satisfied with our services. We (SEO firm) do not control rankings but we do control our own strategy and we are confident of our abilities. Thus, if we do not achieve the agreed to goals of meeting satisfactory SEO results, you (the client) do not make any payments.

But what are Satisfactory SEO Results?
Were back to that hitch! How do you know that the PFP terms & conditions are going to be in your (the clients) favour? YOU DONT! It is important to remember that PFP can also be manipulated to the advantage of the SEO firm rather than the client. It is not a panacea to avoiding SEO ranking guarantee scams.

It is for this reason that whatever SEO agreement you sign, you need to be sure that you understand the lingo, jargon, fine print and any other question marks on which you are unclear.

Any reputable SEO firm will explain exactly what the contract states and should, if asked, break down the terminology in such a manner that both parties are completely clear on what the agreement is really saying.

Pay for performance may work for some clients but not every SEO firm will offer these types of agreements. Why? Try saying to your lawyer that youll pay them when youre happy with the level of service they are providing you!

So, stay away from SEO ranking guarantees, consider PFP if that rocks your boat but most of all, do your research, know what youre signing and dont be hoodwinked by online scammers!

Surely, if the No.1 Google position for a term like office furniture is potentially worth millions of dollars, how on earth can this term be ranked in the top position for a few hundred dollars?

It cant! Get used to it " reputable SEO is a resource intensive, high value, medium-to-high cost, long term investment! If you want to make millions from your rankings, cough up more than a few hundred bucks to achieve those positions!

No Formal SEO Education Required

It's all about "intellectual curiosity," rather than formal SEO training, according to Erik Dafforn. He points out the SEO firm he works for has hired people with little or no SEO education or industry experience.

While you can get a formal SEM education now at many schools, Dafforn wouldn't prescribe a digital marketing curriculum to any potential new hires. He's a "big proponent" of a liberal arts education and has applied plenty of related learnings to SEO prior to installing NCSA Mosaic for the first time several years ago. So, he suggests a curriculum to get started for those at school.

What To Do When Your Site Drops

It's happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you're like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens - you start your browser with a search phrase already set to display and you notice that your site no longer holds it's previous position and the move is not in the right direction. We've all faced it and the longer you've been an SEO or website owner the more times you've seen it happen. But still ... what do you do? To quote the immortal Douglas Adams, "Don't panic."

Believe me - I know how hard it is sometimes. It's easy for me to say this to clients when I see an engine fluctuating or a site has dropped only a position or two and we're working to react but it's a completely different thing when it happens to you and (might I add) a good reminder to SEO's as to what our clients go through. But I still haven't answered the question have I? What do you do? What ... do ... you ... do?

There are five basic steps one must take when their site drops (I like to keep things simple and a 5 step check-list is a great way to do that). These steps assume that to start with you had a well-optimized website with good SEO practices followed. If you don't then the reasons you dropped are pretty clear but if you've got a well-optimized site and your site has fallen - then this is for you. You should:

1 - Build Links
It's very difficult for people to not want to do something proactive when they notice their site drop. I know - I've been there. One of the easiest things to do to keep yourself busy while working on the other 4 steps below is to build links. Building good, solid links to your site will never hurt and will only help you out so even if one of the later steps might show you other actions you need to take (or not take) you'll never go wrong with some solid link building and if nothing else - it'll make you feel like you're doing something and stop you from doing other things that might do you more harm than good.

I'm not going to go into all the different types of links you could build or what the anatomy of a good link is. Many articles, forums and blog posts have been written in the past and are easily found online. I'm sure if you monitor a few good SEO forums you'll find more being written every day. If you can - find articles by Eric Enge. While he doesn't give it all away (who does?) - you won't go wrong taking his advice and even seasoned SEO's are likely to learn a thing or two from reading his work.

2 - Relax For A Couple Days
Before you rush to your favorite site editing tool - relax. Slight tweaks in content are unlikely to make much of a difference (if any) to your rankings. If you've got solid, well-optimized content and suddenly your site's fluctuating - cramming in a few more instances of your targeted phrase will likely do more harm than good.

Now - when I say relax I basically mean, don't touch your site. There are steps (such as link building) that you can work on including the analytical work noted below. Just don't go editing all your copy to try to chase some tweak in Google's algorithm. Relax.

3 & 4 - Analyze The Sites That Have Out-Ranked You (Onsite And Offsite)
One of the best things you can do is to take a look at the sites that are out-ranking you to find out what they've done. This will tell you two things: One - are there some good tactics that you're missing, and Two - are these rankings likely to hold or are they flawed? There are two areas you'll want to look at and those are the onsite optimization and the backlinks.

When you're looking at the onsite optimization you need to only briefly look at their keyword densities, H1 and title tags, internal linking structure, number of indexed pages and the amount of content on the page. Remember: I'm assuming that (as you were ranking previously) you have a solidly optimized website with some good SEO practices and content guidelines followed. If you look at these and compare the newly ranking sites with your site and with other sites that have held their positions and dropped you'll get a feel for whether there are trends. If there are common traits among the sites that have moved up then you may be on to something. Remember the common trends among the sites that have climbed and held and also remember what they have that the sites that have dropped do not. Remember: there may be no common trends or nothing you can find out with this small a sample. Once this step is complete it's time to move on to backlink analysis.

Backlink analysis is a good practice to undertake every few months regardless of updates but definitely necessary now that you're dropping. What you need to do now is to analyze the backlinks of the sites that are out-ranking you. Depending on the competition level this can be a brutal task in that it's not just about numbers. You should use Yahoo!'s link:www.domain.com command and visit many of the sites in your comeptitors backlinks. What you're trying to do is get a full view of what their links look like. You'll also want to download SEO Link Analysis (A Firefox extension you'll find at https://addons.mozilla.org/en-US/firefox/addon/7505/). When you're doing a backlink check it automatically displays the PageRank and anchor text of the backlinks though I'd still HIGHLY recommend visiting a good many of the sites to see what kind of links they are.

Once again you're going to be looking for the architecture of the backlinks of the sites that are moving up. What tactics they're using, what their links look like on the page, what anchor text distribution they've got. Once again you're going to compare that with other sites on the rise, your site and other stable sites to see what is common between those that are climbing and holding their grown vs those that have fallen.

Once we've collected this data it's time to act. Collect all the common traits that the climbing and holding sites have and ...

5 - Take Action

You're done waiting around preforming the tedious task of link building. You've got your data and you're ready to launch into action and get some stuff done. But wait (oh no - did he say wait again?) is action really the best thing?

When you've pooled your data you need to decide what it means. Let's take for example a situation where the newly ranking sites have very low word counts and tons of footer links (looks paid to me). Do you REALLY want to follow their lead? The question you need to ask yourself in this case is do the factors that are apparently working RIGHT NOW overall going to provide better or worse results? Is less content more or less likely to results in a satisfied visitor? Do paid footer links help Google deliver quality results over the whole of the Internet? In these cases the answer is easily "no" but your findings might be more subtle such as an extremely disproportionate use of targeted anchor text among the ranking sites or sp@mmy copy with keyword densities at 8 or 10%.

What you're in a position to do now is figure out a moving-forward strategy. If the common trends among the top and improving sites are bad or sp@mmy then you know the algorithm will correct itself eventually and you shouldn't chase it. If you need to do something – build some additional links and look for new phrases to rank for on other pages to help stabilize your traffic when individual phrases decline.

If you find that the factors that have created the new results are legitimate and will lead to better results overall you know you need to make some changes to what you're doing and fortunately – with the research you've just done you've got a great starting spot in that you can probably get some great resources and tactics from the lists of backlinks and onsite optimization you've just collected.

It may take hours or even days to properly perform this research but then – you needed something to do while your rankings are down. It might as well be productive.

Internet Marketing - Seach Engine Optimization(SEO) For Dentists

Survival of your dental practice requires advertising to attract new patients. Every day more dentists are discovering how to leverage the power of a website and the Internet to improve efficiency, lower marketing costs and attract quality patients.

Exposure Is The Key
When your dental website is positioned on the Web where people can find it easily, you receive a steady increase in appointments from the improved visibility. Our clients enjoy enhanced search engine rankings that send them pre-qualified site visitors daily.

Make your website a patient generator for your dental office too. Our search engine optimization (SEO) service is literally the most cost-effective advertising strategy available for dentists today.

Online Dental Industry Facts
• nearly 85% of all website traffic begins with a search engine query
• people will seek a dentist on the Internet before using Yellow Pages
• a dental practice without a visible, online presence is losing patients
• search engine generated visitors are pre-qualified, interested prospects
• website promotion in search engines yields superior returns on investment

Dedicated To The Dentist
We provide a full range of services to help promote the dentist website including:
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• SEO consultation by phone and email

Cosmetic Surgery Marketing & Search Engine Optimisation (SEO)

There are plenty of cosmetic surgeons out there, who have a website, or have thought about getting a website. The one thing they haven’t thought about, is marketing. A number of websites that exist today can only be found when you search some really obscure terms as they have not looked to implement an internet marketing strategy. Maybe they don’t believe its worth it, or maybe its just because they’ve not got round to it, but they could be missing out on a significant number of bookings each day.

If, for example, a company where paying for adwords or pay per click advertising, then they could be spending an awful lot of money, really quickly. Google traffic estimator tells us that at a possible cost of £4.43 per click, with an estimated 87-109 per day, you could easily spend £490 each day. If you think there is on average, 30 days per month that is £14,700 as a possible spend to generate a few leads.

This is why marketing should really be carried out by internet marketing professionals who can understand your product and help you gain some really good natural listings across a number of phrases (remember the quote above was for 1 phrase only).

If you don’t run marketing, but believe the costings are too great, then don’t be scared by the numbers above. Search engine optimisation normally comes at a fraction of the above cost and instead of letting your website just go dormant, you may aswell turn it active and generate some really good leads. Don’t just let your website die, as you can see above, there is people out there searching for your product providing your internet marketing plan is implemented professionally.

Local Business Listings - Google, Yahoo, MSN

Drive your sales and internet traffic through the roof! Advertise your local business via our professional local business listing service.

The three major search engine players, Google, Yahoo! and MSN are excited to announce their local business search.

Searchers rely heavily on Google, Yahoo and MSN as their first point of call when looking for a product or service in their local area, local search is the new and exciting means of advertising your local business to this search audience.

Stand out from the competition and put your business at the forefront of local search.


Local Business Listing Service Includes
Your business profile optimized and guaranteed submission to:

Google Local Business Listings
Google Local or Google Maps provide a highly effective local business search tool.
Google Local Business listings include the following:
• Physical business address
• Phone Number
• Email address
• Description of Business Offering
• Opening Times

Google local business listings are the perfect complement to your already well optimized website and another proven means to attract not only global search engine traffic but traffic from your local area and people headed to your local area. Who would be using Google Local / Google Maps Search?
• Local customers and potential customers
• Holiday makers in your local area
• People planning a trip to your local area
• Function and event organizer

Yahoo Local Business Listings
Yahoo! Local - Yahoo Local provide a highly effective local business search tool.
Yahoo Local Business listings include the following:
• Physical business address
• Phone Number
• Email address
• Description of Business Offering
• Opening Times
Yahoo local business listings are the perfect complement to your already well optimized website and another proven means to attract not only global search engine traffic but traffic from your local area and people headed to your local area. Who would be using Yahoo Local Search?
• Local customers and potential customers
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MSN Local Business Listings
MSN Local - MSN Local provide a highly effective local business search tool.
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MSN Local business listings are the perfect complement to your already well optimized website and another proven means to attract not only global search engine traffic but traffic from your local area and people headed to your local area. Who would be using MSN Local Search?
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• Holiday makers in your local area
• People planning a trip to your local area
• Function and event organizers

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Should SEO Care About Real Time Search?

The hype and the reality: One of the more popular buzz words in search over the last while is real time search. For starters, thats a bit of a misnomer; there...

.....are NO actual real time engines thats simply not possible (even Twitter search updates in intervals not entirely real time). Regardless, people keep getting worked up about this particular area to the point of wondering how it will affect SEO efforts.

Last week the folks at Media Post contacted me for some quotable quips for a piece on real-time search and (One Riots) PulseRank. They wanted to know if SEOs were considering this the wave of the future or something new to the lexicon.

For their part, One Riot has said, "We believe PulseRank will replace PageRank over time for the real-time Web. The reasons are clear. PageRank is based on the number of links to a page or a specific URL builds over time, as people link to pages. It provides the searcher with the "authoritative answer -- These are some bold statements and yet another in a long line of self professed Google Killers " but is there credence? Were going to look at the world of real time search and see if there really is anything to be looking at (as SEOs) care to come along?

What is real time search?
Ok, for starters I often see the commonly known real time search engines are simply seeking out social mentions not really crawling the web and indexing it. This, to me, is the first part of the problem are they really search engines? Or simply buzz monitoring tools?

Real-time search is one of the more difficult areas for search engineers to deal with. Much of the problem lies in establishing the most authoritative answers without being bogged down by spam. Dealing with web spam requires a great many signals that are hard to come by in 'real time'. At the end of the day if 'real time' search was an effective approach Google and others would (likely) be doing it already.

There are more than a few problems associated with real time search including;

* Spam " this would be the most problematic area for any search engine. It would be nearly impossible to combat web spam in a large scale environment. This is why most of the major engines havent moved beyond almost real time (such as Googles query deserves freshness approach.

* Ranking " as with the QDF, there needs to be some type of evaluation of quality and authority to make ranking of documents effective. Some of the above engines use domain and (social) user authority, but this approach does kill some of the democratic nature of the web and the rich get richer. What about lesser known domains and new users/content?

* Social dependencies " most of these real time engines are reliant on social signals which really does limit the actual abilities as a search engine. They are NOT indexing pages that arent getting social luvin. And despite popular belief, not ALL content on the web is social worthy and this makes such search engines limited in scope.

If we consider the above, there is a lot of work to be done if such real time search approaches are to ever be of value. But

Rubber meets the road
In the testing we ran so far there is no real sense to the ranking mechanisms. In looking at some of the more general queries (in this case; PageRank) it seems that merely being the most recent citation is all that matters. Sadly, the post itself is devoid of any real content relating to PageRank and thus shouldnt really be ranking. But it did see the problem here?

One Riot - This is the application with the vaunted PulseRank which claims to be a superior method from Googles PageRank. Our early testing showed it to be generally inferior to Collecta, but in this test it did OK comparatively.

Test time; 49 Minutes - this was only AFTER it was Tweeted by someone that had my blog RSS hooked up to a Twitter account. What is interesting is this was the first one to list the actual blog post, not the Tweets

Blog Marketing

It seems that everyone is using a blog as part of their customer outreach and engagement efforts. Trouble is, creating a blog that meets your needs and also interests your audience is trickier than it seems. Whether you're building a blog program from scratch or rehabbing an existing one, Blog Marketing provides the blueprint to get you an effective blog, fast.

Blog Marketing will help ensure that your blog attracts new business; captures the attention and imagination of current clients; and serves as a dynamic, active hub for exchanging information between you, your customers, your peers, and your suppliers—all while communicating your company's value proposition.

Embracing New Media To Reach Customers

Social networking sites like Facebook, Twitter, LinkedIn, My Space and others are a new frontier in marketing opportunities. People offer demographic information online that can be used by sales and marketing people to target precise audiences in an intimate and familiar setting. But best practices are still yet to be defined.

As traditional media continues to lose audiences, businesses are increasingly focused on new media formats, such as Twitter, Facebook and LinkedIn, to connect with customers. The goal should be to reach your precise target audience.

New media allows marketers to activate the interested and turn them into campaigners for products and services. Advocates drive success. You may have the shiniest needle in the haystack, but without help, few will notice your podcast, blog, or Flash-enhanced Web site.

Once noticed, however, the best in any category will be discussed among the most passionate talkers and bloggers in that field. The trick is to learn where those people "hang out" and give them some-thing worth talking about (and forwarding to fellow aficionados).

Viral Marketing
How do you make viral marketing work for you? A good example is the Blendtec blender. The company's home blender sells for about $400 retail--a huge premium considering that most decent blenders sell for about $50. This is one tough blender, though. Tom Dickson, CEO of Blendtec hadn't even heard of YouTube in late 2006 before his marketing manager, George Wright, decided to try a viral marketing stunt by posting a few homespun videos on the Internet. Dickson actually became the main character in the "Will it blend?" videos.

In a matter of weeks, spending under $100, Blendtec generated rabid interest in its blender and increased sales dramatically because millions watched the company's YouTube videos.

The viral campaign worked like magic. Thousands of people rushed out to purchase a $400 Blendtec when a $39.95 Hamilton Beach blender would make just as fine a smoothie. In 2006, Blendtec sales were well under $10 million. By 2007, Blendtec sales exceeded $40 million. That astronomical growth resulted from giving the marketplace something unique, compelling and remarkable (as well as funny) to spread around.

E-Mail Marketing
E-mail marketing is almost like free direct mail. I'm a traditional salesman by trade, building business by cold calling, appointment setting, presenting, and bidding. That is the old way. Firms that make effective use of e-mail marketing may find they rarely make cold calls because they're too busy helping prospects and clients who call them instead. Your firm's e-mail list needs to be a high priority and treated like gold. An electronic newsletter can deliver high value to customers and potential customers. Request permission of every business contact to send them a newsletter and rarely use the list to promote yourself. Deliver value-based content that readers can use. They will remember this when in need of your services.