Search Volume Decrease in November

Study from search analysis firm Compete - posted at marketing website Seeking Alpha - says that there were 500 billion fewer searches executed in November of 2009 than in the previous month.

Nearly all of the top search engines lost volume, according to Compete, which may have affected search engine optimization (SEO) efforts for the month of November. November saw 12.5 billion total search queries, but Compete's analysts said that the loss of volume masked some encouraging signs for the search market.

Yahoo, surprisingly, was the clear winner in the month of November, gaining half a percentage point of market share and leading the pack with a 1.3 percent increase in sponsored clicks. Despite the downturns, all three of the major search engines posted increases in sponsored clicks - Compete speculates that this is due to holiday marketing - and referrals.

As previously reported by Brafton, this points out a number of problems with using rankings as a primary metric for search engine optimization (SEO) success, in that the rankings would not indicate an overall search downturn.

Best free Google SEO tools which every webmaster should use

I am sure there are hell lots of people inside and outside Google who hate SEO. However Google indeed loves SEO and has therefore provides 10 free Google SEO tools which everyone can use. All these tools are needed by the webmasters at some or all point in time. Whether they re used for keyword research or On-page SEO, I am sure by looking below, you will find several purposes solves by these tools:

1. Google Webmaster tools- It’s like a mechanic who looks after your website daily. These tools checks broken links, malware and other issues exposes search queries which lead to your pages along with click through statistics. Moreover these tools check your website speed.

2. Google Analytics- This is an important tool which all webmasters should use. If you are not aware of this, then it’s high time for you to wake up.

3. Google Website Optimizer- This tool is used to test different versions of your website pages and helps in determining the best converting ones. This process is also known as multivariate testing or A/B split testing.

4. Google Zeitgeist- This tool can prove to be quite handy in keyword research. It helps in showing the most popular queries which benefits you when you start your SEO campaign. Take the Zeitgeist popular keywords and then test some key phrases containing them with the other tools that will follow in this list. Also checkout the current Zeitgeist aka Hot Trends.

5. Google Trends- This tool allows you to compare traffic for popular search terms and websites to give you an idea which keyword is witnessing popularity and which is not.

6. Google Insights for Search- Insights for Search is like Google Trends on steroids. You can look up most keywords here, even those that aren’t popular at all. Compare up to five keywords and their ensuing traffic.

7. Google Traffic Estimator- You can use this tool to find out the approximate number of visitors a keyword can bring to your site.

8. Google Keyword Tool- It’s like a traffic evaluator which helps you identify whether you are going on the right track or not

9. Google Search Based Keyword Tool- This handy tool enables you to find out the related keywords to a website and is connected to Google Insights for Search.

10. Google Ad Planner- Google Ad Planner is like Alexa and SpyFu in one. Use it to find popular sites or your competitors for keyword intelligence or both.

Search Engine Reputation Management or Web Reputation Management

Search Engine Reputation Management (SERM) Expert Delhi, India - The term "search engine reputation management," once squarely in the PR domain, is increasingly sneaking into the search engine optimization realm. Monitoring your search engine reputation by analyzing results for complaint-speech sometimes called flames involving your brand name or trademarked words is extremely important. If users find a protest site in search results for your brand, they may click the link and believe what they read.

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory or flame websites and weblogs launched by consumers and, as some believe, competitors.

Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.

Many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts, and the company's reputation as a whole.
Other times, negative publicity or an unfavorable court ruling gets widespread online distribution, and company executives are required to do “damage control”.
Common Problem Sites:
· RipOffReport.com
· Complaints.com
· ConsumerAffairs.com
· TheSqueakyWheel.com
· ConsumerwWebWatch.org
· My3Cents.com

Our Search Engine Reputation Management strategy is very simple: Displace - push down - the negative listings with favorable ones and ones that you can control or influence.
It is suggested that a if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website.

For more information on how we can search for and defend your company's reputation, please contact us to speak with a search engine reputation management specialist.