Ways to Use LinkedIn for Lead Generation

    There are 6 primary ways you can use LinkedIn to generate leads for your business.

1. LinkedIn Answers: This is one of the more useful (and under-utilized) tools on LinkedIn. It’s a section where people who want to ask questions about business go to get advice. And guess who’s giving the advice? You are, because you’re an industry-insider with a lot of helpful knowledge, right? We know someone who answered questions about marketing research on a regular basis. Over the course of one year, he generated more than $80,000 in new projects using this approach.

 2. LinkedIn Applications: One of the more interesting places to visit on LinkedIn is the Applications area. This is where you can go to add new and interesting apps that will improve the experience people have on your LinkedIn page. If you’d like to add your blog posts to your LinkedIn page, it’s easy. Or, if you’d like to let people know what business books you’re reading, that’s easy, too. You can even set up simple polls to find out what’s on the minds of your customers and prospects.

3. LinkedIn Groups: As we mentioned earlier, you should definitely join several groups on LinkedIn. But the trick here isn’t just joining the obvious groups in your industry, it’s joining groups that are outside your industry that might help you grow your business. By stretching out a little bit, you’re expanding your reach, which is always good for business. So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll want to join groups for entrepreneurs, small business owners, restaurateurs and other groups outside of your immediate circle.

4. LinkedIn People: This is terrific for sales people, people looking for jobs and business-to-business owners who want to get their foot in the door at a large corporation. Just do a search in the upper-right-hand box for your target company. Click on the company. Now, on the right hand side, you’ll see a box that will show you your first connection (also known as a direct connection) and your second connections. Assuming you have no first or direct connections, click on the second connections link. This will bring up a list of names of people at your target company. At the bottom of the profile, you’ll see a list of your shared connections. From that point on, it’s a cakewalk -- just ask your friends to introduce you via LinkedIn to the people at your target company. Bingo, you’re in.

5. LinkedIn Direct Ads: LinkedIn has an advertising program that can be used to drive new prospects to your landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work. You simply write a headline, add some copy and create a destination link. Then you bid on how much you’ll pay LinkedIn every time someone clicks on the ad. If you pay $1 to LinkedIn for a clickthrough, and it takes 50 clicks before you convert a customer, then you’ve just spent $50 for 1 customer. If your product sells for $500 each, investing $50 to generate $500 is not a bad return-on-investment.

6. LinkedIn Mobile: Yes, LinkedIn has a mobile application. If you haven’t already downloaded it to your smart phone, just go to your app store and download it for free. The LinkedIn mobile app is best used when you’re at a trade show or an event where you’re making one-on-one contacts. During a conversation with a prospect, ask them to turn on LinkedIn on their smart phone. Then, bump your phones together lightly. If they have their settings correct, then LinkedIn will transfer your contact information between phones using Bluetooth. No typing, no misspelled words -- just instant transfer of information.

Five Best Marketing Tips For Making Your Website Stand Out From The Crowd

One of the most competitive grounds in the world is the internet. There is no battle more intensely fought than being on the first page of any search engines. A powerful weapon in winning this competition is making your website stand out from the rest the crowd.

Search Engine Optimisation plays a very important role in giving your site a head start. This will give you a successful measure to make certain you will meet your goals. Giving your site with page one results for appropriately choosing the exact keywords will create an amazing marketing structure that will ensure to drive additional traffic to your site.

For those with smaller online marketing budgets, this idea may be far-fetched. But with SEO Milton Keynes, we can provide you with personalized packages that can be set up individually to grow and develop a marketing strategy that in the long run will help you grow your business and start competing with the giants in the industry. Our company has both the expertise and experience that can make you compete in the lower searches then progressively move into a more competitive field as your website authority becomes stronger online.

Here are the 5 top tips for making your website to stand out from the crowd

1. Set your Site as a Go-To Resource

A useful site will attract both web users and potential clients. Resource area such as article library, FAQ, forum, news center or blog will pique the customer’s interest and make them return for additional information. These repeated visits will often lead to inquiries because you already have a established source of help and information.

When your site has good relevant and original content, you will need to update it on a regular basis to continuously hold the interest of your users to come back to your site to see more. This will also help deliver inbound traffic by promoting this new area of the site. This can be accomplished in lots of ways including:

• Social media marketing
• Having information and links on other websites
• Email marketing
• High level SEO

2. Develop a Strong Brand Identity

Develop a brand identity that will stick in your consumer’s consciousness by picking a distinctive logo and remarkable color scheme for your website. A unique style of writing or communicating information will give you an instantly recognizable quality. Identify an essential characteristic about your brand and building on it will help you shape a visible online presence.

3. Become an Authority

Becoming an authority is somewhat the same as marketing your website as a useful resource but rather than promoting the website and company brand – you promote yourself as an expert in your field.

4. Blogging

Blogging is a fantastic way to release new and relevant information to the visitors of your site. Regular updated content will greatly help your search engine rankings. This is also a nice way of giving out information producing you a larger brand.

WordPress is a simple way to produce blog which can be easily optimised for SEO
Posting regular and original content at least once a week
Promoting your Blog on Social Networks to produce a better visual outlook
Introduce a Share Button wherein visitors can publish the information on their social media accounts.

5. Social Media

Social media has become a very popular part of the internet in today’s world. Currently, Facebook is the leading social networking industry gaining a lot of new users monthly. This will be a nice way to develop your business and stand out better.

Some of the most popular social networking sites are

• Facebook
• Twitter
• Linkedln
• Digg
• Google Buzz

Follow these tips and start making your website stand out from the rest and watch your traffic grow daily!

12 Best Free SEO Tools

A few of these tools also qualify as resources or guides, but every one of these tools has made my life just a little bit easier this year. To all of you in this list, and to those I've missed or forgotten but who have offered free tools in 2011, THANK YOU!

If you're thankful for any other new free SEO tools, please give a shout out and begin a discussion about them in the comments section below.

1. GA Data Fetch Tool for Google Docs

This is a handy tool I’ve been using quite a bit recently to pull Google Analytics metrics into Google Spreadsheets.
Thanks to Jamie Steven of SEOmoz

2. Schema Creator

Raven Tools published built this with impressive speed after the announcement of Schema.org.

3. Excel for SEO

This is part tutorial, part tool, generously made available by Distilled

4. SEOmoz Toolbar for Chrome

The on- and off-page metrics provided in this toolbar are incredibly handy on the fly in an agency setting, and let’s not forget their Firefox toolbar. Here is more information about SEOmoz's Chrome Extension - thanks to SEOmoz for this tool.

5. Chrome Scraper Extension

Thanks to Justin Briggs putting this tool on my radar. Here is his summary on the tool and how it can be used for data extraction and SEO.
I’ve already found this tool useful for extracting data from a website for a redesign, and for gathering current on-page elements for analysis such as title tags, heading tags, etc. from a group of pages.

6. Competitive SERPs Analysis in Google Docs

Thanks to Tom Anthony for posting, and SEOmoz for hosting.
Very useful for competitive analysis, keyword research, and beyond (e.g. identifying competitors for on-page analysis and link opportunities, etc.).

7. Search Volume in Excel

Thanks to Richard Baxter for posting, and SEOmoz for hosting.

8. Bing Webmaster Tools Improvements

If you haven’t used Bing’s improved WMT suite, it’s time to start! Aside from tool improvements and multiple-user access, these updates are proof of Bing’s willingness to take feedback and listen to users and webmasters.
A large set of improvements were announced and launched in June, and even more updates were announced earlier this month.

9. Open Site Explorer Improvements

Open Site Explorer is better looking, more user-friendly, and sports some reporting upgrades that are more than worth a mention (and a thank you to SEOmoz for making this tool available for free).

10. Google+

I had no choice not to list Google+, because of its influence on search and communication in our industry this year. I’m a big Google+ fan btw – my Facebook use has remained the same but I’m never on Twitter anymore.

11. Google Analytics v5

Watching the new version of Google Analytics (v5) evolve over the past year has been a fun ride.
A few improvements worth noting:

• Multi-Channel Funnel visualizations
• It measures Site Speed
• Custom Dashboards
• It's prettier
• Webmaster Tools integration 

12. Future Rank

In-house and agency SEO professionals alike have been able to use this tool since April 1st to shock supervisors, get promotions, and land giant deals by predicting ranking improvements more accurately than ever before.

Courtesy- seo.com

Link Wheel Creation Services

What is a link wheel?One great way to get a ton of traffic to your websites is to build a link wheel. These link wheels build back links to your websites main page, which gives your website higher search engine ranking.

Description	Price	Order Now
Link Wheel 6 Mini Sites	$60
Link Wheel 8 Mini Sites	$80
Link Wheel 10 Mini Sites	$100

Today link wheel is the buzzword in website link building industry. This is one of the best ways of building links in the most natural way and Google will love your website just for that. Link wheel is certainly the most powerful way of making use of the power of multiplication to build links for your website. If you do not have the required knowledge to build links for your website through link wheel or if you do not have the required time for boosting your website's ranking through link wheel do not worry, SubmitEdge is there to assist you every step of the process. Using SubmitEdge-Link Wheel service you will be able to enhance your websites SERPs. SubmitEdge-Link Wheel provides highest quality link wheel service that stands unmatched in the industry. We have over five years of experience in the SEO industry and SEM industry. We have helped over 15,000 websites rank well in the search engines through various SEO services. Signup today for the best link wheel services.

Link Wheel is a very powerful link building concept because it tries to imitate the natural internet pattern and search engines always love natural link building. Rather than getting links from unrelated websites and dubious sources, link wheel tries to get their links from related niches on the internet. Moreover, link wheels have the ability to multiply your links count over a period of time. Previously, network websites were created in an effort to boost the ranking of particular websites but the problem with such websites were that they easily raised the suspicion because it looked very artificial as they did not follow any link wheel pattern but all of them just pointed to one website they targeted. Link building through link wheel is a refined version of network websites. It has proven to be the best link building strategy. 

Link Wheel Creation.
In our link wheel creation service, we will do following SEO for you:
    * We will create a unique article for your main site.
    * Your article will be having 6 or more different versions.
    * These 6 or more different versions will be placed in 6 or more mini sites.
    * Each mini site will be targeting your main keyword.
    * Each mini site will go thru directory submission of 100 directories.
    * Each mini site will be submitted to 20 or more social bookmarking sites.
    * Each mini site will be linking to your main site as well other minisites.
    * Each mini site will be given 5 High Page Rank ( PR3-6) backlinks

You can understand now that no one else will do such juicy SEO for your sites......

Examples of such sites are
    * WordPress
    * Vox
    * Blogger
    * Live.Journal
    * Xanga
    * Jimdo
    * Scribd
    * Multiply
    * Wetpaint
    * Tumblr
    * Squidoo
    * Hubpages
    * Zimbio
    * Blinkweb

Key Features
    * We make use of only well established websites.
    * We submit only to websites and Web 2.0 platforms with PR4 to PR9
    * We guarantee original content, which will be submitted to article sites, blogs, press releases and web 2.0 

sites.
    * We submit the content generated only after customer approval.
    * We ensure that the websites that we use has Dofollow attribute.
    * You can choose to promote your home page as well as inner pages.
    * We have highly flexible packages.

Description	Price	Order Now
Link Wheel 6 Mini Sites	$60
Link Wheel 8 Mini Sites	$80
Link Wheel 10 Mini Sites	$100

Implement An Effective Internet Marketing Strategy

If you're truly serious about making a success of your online business then you're going to need to implement an effective programme of internet marketing services in order to gain that crucial edge over your competition.

The power of the internet cannot be underestimated and while it is still in its relative infancy, there is suddenly a global audience looking for products and services in your industry. All you have to do is market your services so that you attract new customers to your door and keep them returning for many years to come.

Basic techniques such as elementary keyword research are very easy to grasp and the theory behind it is simple to understand. However, when many website owners get beyond this, they may find that the whole exercise ceases to become cost effective and this is where some freelance seo advice can really help.
Ads by Google

By far the biggest development as far as internet marketing services is concerned has seen the advent of social networking sites such as Facebook and Twitter. Not only are these great places for catching up with friends, they can be a powerful tool in your overall internet marketing services plan.

Setting up a Facebook page or a Twitter account is easy but the key is to keep it maintained. Essentially, if you set up a social network element to your online marketing plan, you need to treat it as seriously as you would your own website so remember to post regularly and keep your content fresh and exciting.

Maybe you're completely comfortable with writing and design, in which case setting up a Facebook page and keeping it updated on a regular basis will hold no fears for you.

However, it is often the case that business owners find themselves spending so much time on their internet marketing services plan that they neglect other, key areas of their company. One answer is to outsource your marketing programme to a company such as SEO Bristol who have the expertise and experience needed to help you succeed.

In the ultra competitive world of the internet, you ignore effective marketing solutions at your peril. However, by applying strong techniques you can guarantee success that gives you the edge over your competition. Social network marketing is just one area of an overall internet marketing services plan.

Global versus Local Search Engine Optimization(SEO Marketing)

Search engine optimization is one of the biggest craze in online marketing. By using different web techniques, SEO experts can bring a website right on the front page of search results every time Internet users type in relevant keywords in popular search engines. There are two main types of SEO: global, and local. Either type of search engine optimization has its own advantages and disadvantages, so it''s significant for businesses to know which one would suit them better.

Global SEO marketing''s main advantage is its ability to greatly increase incoming website traffic. This makes it fabulous for advertising websites dealing with e-commerce. Because of this, a website will have a much bigger web presence, so it can stay on top of search result rankings with just some maintenance.

However, actually getting to top ranks can be a very long and difficult process. It usually takes months before global SEO shows actual results, but that does not mean the results are always good. Furthermore, since global SEO marketing is on a much larger scale than its local version, the service is often much more expensive. Furthermore, global SEO can get a website more views, but that does not necessarily mean viewers are going to do business with the website owner.

Since local SEO marketing only optimizes businesses within a smaller area, websites enjoy having less competition. This means it''s a lot easier to get top ranks in search results. Furthermore, local SEO techniques can give faster results, and the services are less expensive. However, the best advantage of local SEO marketing is that people visiting the websites are more likely to do business with the website owners.

Of course, local SEO marketing does have its share of drawbacks, just like any other technique. First, local SEO is severely limited by its target location, meaning it''s impossible to advertise websites on a national level. Second, websites don''t get a lot of web traffic, so they can easily lose their place on the top search ranks. This means it requires more active optimization techniques to stay on top.

Global SEO works best for big companies like airlines, manufacturing companies, delivery services, and international businesses. On the other hand, local SEO marketing is more e suitable for smaller, less mobile businesses like dentistry, carpet cleaning, and home construction services.

Be Alert to Search Engine Reputation Issue

If you are checking out the management of your reputation online, in that respect their are a few obvious areas to cover. You will likely keep an eye on your industry’s review sites and forums. Your SEO company will probably keep you advised of any problems within the search engine results pages, and you’ll keep your ear to the ground in social media as well. But what about the hidden factors of online reputation management?

Google’s predictive search is one of those areas you’re not likely to consider a potential reputation hazard, but it is. A searcher typing your brand name into Google will be presented with a list of predicted searches. They’re often not all positive.

It can happen easily enough. Your brand gets a bad review or two, or you become associated with something bad, and Google puts ‘[your brand] ripoff’ – a result that does come up for a startling number of brand names.

Solving this problem is not easy. The first thing you need to do is guard against negative responses when the user clicks on that search suggestion. Work on the negative keyword so that it turns up only positive results. Your second move is some search engine reputation management, working on Google’s suggestions to edge the negative response out. The second option will take longer, and it’s a good idea to consult your SEO company for advice. You can discuss this with us at SearchEngineOptimization.co.uk.

Negative keywords can’t always be avoided, but negative results can be managed. Implement regular reputation management tactics to keep your reputation manageable.