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Google Penguin 2.0 Spam Report Form Now Available

It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

Google's Distinguished Engineer Matt Cutts tweeted about the new Penguin Spam Report today. It is located here.

When you go to the form, Google asks you for information about the spam site that is still ranking:
  •     The URL of the spam site.
  •     The URL of the search result that demonstrates the problem.
  •     Any additional information about the spam results.
Unlike last year's Penguin feedback form, Google isn't giving you the option to report sites that shouldn't have been affected by this update.

One of the complaints Cutts responded to on Twitter concerned the post-Penguin results for pay day loans in the UK. Cutts noted that "we have a couple more things coming in that space."

Source: Search Engine Watch

What is the ideal keyword density of a page?

Google engineer Matt Cutts recently remarked that webmasters should use keywords naturally in their content. Some people took that to mean that optimizing their pages around keywords was useless. But Cutts was not communicating that at all. In fact, he was offering a valuable hint about tweaking your content marketing strategy so that Google considers your pages more relevant to users’ keyword-based queries.

Link Building Strategies After Google Penguin And Panda Update

Ever since Google implemented their Panda & Penguin algorithm update, several thousand websites have lost rankings on Google significantly, obviously a major reason for concern. There is a lot of confusion and speculation amongst SEO experts and webmasters on what kind of Link Building strategies would be effective or safe and what one should follow. Here are some tips to keep your link building effective and safe from search engine penalties. Before we get down to the recommendations, here is a brief to clear the air about the what Google Panda and Google Penguin algorithm updates were all about -

Google Panda Update: Started from Feb 2011 to Jul 2012 (roughly over 15 updates), the Panda update acts more like a filter. It does not run live, but calibrates the indexed websites in batch processing and the result is then relayed and synchronized with various Google Data Centers. Any corrective changes made to your website reflect in ranking only after your site is re-indexed by Google and after they re-run their next calibration computing. As such, the impact on ranking may take from 1 to 3 months. It may be wise to be patient in expecting rankings change in case you plan to update your website based on post-Panda advisories.

Google Panda update was focused on “content” of the website. It was NOT about checking the quality of the back-links. Google’s effort was to filter out low quality content, poor user experience (noted user signals like high bounce rates), content over optimization, thin content (especially above fold), copied / duplicate content, excessive Ads above the fold, content farms, scraped and spun content, poor usability. Parked domains were devalued, PageRank importance was downgraded. The Panda update affects the entire (or section of the site) rather than individual pages.

Google Penguin Update: Implemented between Apr 2012 and Jun 2012 (over a few versions), the Penguin update was focused on checking impact of low quality back-links, participating in link schemes, creating paid links, aggressive link exchanges, creating irrelevant outgoing or incoming links, webspam & blogspam back-links (from irrelevant, blog networks or bad sites), over-optimized exact match / keyword-rich / unnatural anchor text in incoming links, low quality article marketing (with embedded back-links), keyword stuffing in content, cloaking, sneaky redirects, doorway pages, creating doorway domains, keyword-rich internal navigation footer links across the site, creating purposeful duplicate content. Google is in the process of diluting or discounting the value of bad links. Google may not necessarily penalize your site unless you have excessive bad links or you continue to create them. In the same update, Google is rewarding the value of good incoming natural and a good ratio of brand links.

Google has always taken signals of incoming links seriously. However, over a period of time, creation of excessive unnatural links has devalued its algorithm and the quality of its results.

Post the Penguin update, you need to be careful while creating back-links to your website so that you do not trigger the filter items of the Penguin updates. You need to immediately stop all kinds of links spam techniques you may have been using, particularly the ones listed above. The links you create should appear as natural as possible, as if the linking website has ignored the existence of search engines or has attempted to rank your site higher for any keywords. In essence, if search engines did not exist, you would expect the links to be in the following (read ‘healthy’) format.

Follow these as your link building guidelines –

Have variations in the naked URLs in your incoming links:

Naked URLs are when the Anchor Text (hyperlink) in the incoming links show your website’s URL instead of the desired keywords. Having variations in naked URL is a strong signal to Google that the links were created as a natural process. This improves your back-link quality profile. For example, in the text (back-link) below, the URL of the website is hyperlinked and exposed, instead of hyperlinking the keywords to your URL –

As part of the SEO Analysis process, it is important to check each URL of your website for a proper Server Header Response status. For example, the server response of a normal page should be “200 OK”. Code “404” indicates Page Not Found (or broken links), 301-302 indicates permanent or temporary redirected URLs. Make sure that your site is not returning improper Server Header Response to your site users or the Search Engines. offers tools to help you check these in a bulk.

If the links were built in a natural process, webmasters would typically link to your website URLs differently, like – or siteopsys.comor or or (linked directly to the target page) or or or or

Hyperlink Brand:
Several webmasters choose to hyperlink your company brand instead of URLs or keywords. Follow this practice in your links. The links would hyperlink SiteOpSys instead of the keyword or URL. The way the brand is written may also vary – SiteOpSys or Siteopsys or SITEOPSYS or siteopsys or Site Op Sys. Difference in how the name is capitalized is important.

Hyperlink Non-Value Text:
Non-value (sometimes call Universal or Junk anchor text) is when the words used to hyperlink seem to pass on no real value to your website (like – Click here or visit this website or check out this website or here). Don’t be fooled. Google has increased the importance of LSI (Latent Semantic Indexing) of the relevant keywords in surrounding text of the link and passes on its value to the target website. You gain even if you do not have your exact target keywords in the anchor text. Keep the exact match of the keywords in anchor text of your incoming links to below 5% if you do choose to have them anyways.

Incoming Link Page Relevance:
Since Google has increased the importance of LSI (page content relevance), it is important to have the content of the links page match the subject and industry of your website’s target URL page. Link from an irrelevant industry is likely to do more harm than good for your website.

Link Page PR:
Since Google has devalued the impact of PR (PageRank) in their ranking algorithm, do not worry too much about getting links from high-PR pages, as long as the content of the link page is relevant to your website.

Link Quantity and Link Building Pace:
While it may seem that having a large number of back-links, built quickly, would benefit your website and beat the competition, it no longer works that way. Building back links works wonders but it does come with a few caveats. Newer websites rarely have the ‘natural’ traction to get hundreds of ‘natural’ back-links each month. A fast paced link building campaign would only arouse suspicion and invite investigation from Google. Keep the pace slow, steady and natural. Thumb rule would be – do not build more than 10 nos. or more than 10% of your existing links count each month, whichever is higher. If you have a 100 existing back-links, you can safely get about 10 new quality back-links each month. If you get a 100 back-links for your new website each month, you may raise a red flag. On the other hand, a site like Amazon, which has over 100 Million back-links can get 2 million back-links each month without worrying.

Variations in Anchor Text and Description (ATD) of Incoming Links:
There was a time when you would make a set of Anchor Text and Description of your links campaign and ask your SEO company to build a 100 links for each set. The content matching algorithm of Google would not only discount all such links but may also place a penalty on your website. What would a natural link building ATD look like? Probably all different with no exact duplicate match. Keep it that way. Work harder on your ATD development, put some more thought, creativity and time to get good results. Remember, the entire segment of the text should be keyword relevant instead of just focusing on the anchor text. You will still gain through LSI.

Nofollow Links:
What if you get links from website, which place a tag on the link to your website eliminating any pass-through link benefit? Do not sweat. Still get those links. These links are still valuable as it is a natural back-linking process. A healthy percentage of Nofollow links keeps your back-links ratio and profile healthy.

Internal & External Link Structure:
Do unto others as you would have others do unto you. Keep your external linking (to other websites from your website) as relevant as you expect fro others. If the external link offers relevant value to your readers, go for it. If you are planning to link to an irrelevant industry, drop it.

Link Exchange Scheme & Link Exchange Page:
If you have a links exchange page on your website, remove it immediately. If you are planning a link exchange campaign (even through emails), it will be no use. Google directly discounts exchanged links.

Creating Cloaking, Sneaky Redirects, Doorway Pages, Doorway Domains:

Immediately remove any such techniques if you want to remain in Google’s index.

Try and follow the above guidelines to keep your link building campaign and your link profile healthy. Google has sent out a few warnings in the past about bad back-links to the website owners through their Google Webmaster Tools account. Google later realized that removal of bad incoming links already created, may not be in direct control of the website owner. Following this analysis, they later retracted their warnings sent to the website owners. It is important to note that Google has already started diluting or discounting the value of bad incoming links. At the same time, it is keeping a close watch at the ratio of the Good Vs Bad incoming links for your website. If your ratio improves, you do not need to kill yourself in trying to contact the webmasters of the bad linking sites to request them to remove your links. It is now time to focus on building better quality links going forward.

If you need help in your Link Building campaigns, which are Google Penguin compliant, please contact or Email

Crack Local Marketing Tips for a Successful Google Places Campaign

Being a dedicated online marketing consultant, I would like to share some of the insights about internet marketing and its prevalent and upcoming advances to prepare the upcoming businesses to better target their audiences and stay ahead in the online race.

I am starting with my first post on Local Marketing, especially because of its increasing impact. Local marketing, if done in a proper way can outperform your competitor and will put you ahead from all your online rivals. If you are looking to implement a local marketing campaign for your online business or doing it for one of your clients, then these tips will help you getting the best out of it. I am only sharing what I got to receive at a conference on local marketing, where experts shared their valuable thoughts and experiences:

•    Citations and Traditional SEO - Undoubtedly you are always after building links when it comes to traditional SEO. However if you are going to implement local marketing campaign then you want to spread your business data or information all across the web through different channels. To achieve this, citations act as the perfect source as they are vital for ranking algorithms from search engine (Google). It is also important to understand the real value of the citations through:
a.    Pagerank of the sub domain citation
b.    Quality of content and keyword density on the page
c.    Number of backlinks to the page

One more thing to remember is that traditional SEO has got an important role to play in Local Marketing as the following elements need to be considered during local SEO campaign:
•    Meta Tags
•    Proper URL Structure
•    Targeted keywords within the Content
•    Deep Linking to Location Pages
•    Back Links with anchor texts

Apart from the above things, other activities which have a strong role to play in a local marketing campaign include reviews on third party websites, ratings on Google Places, photos and videos and events and coupons. Reviews especially, can create a positive image in the mind of visitors acting as potential customers.

Reviews have the power to encourage and enhance user interaction, supplies fresh, positive content to the search engines and encourage users to share your business on social platforms, which in a way spreads your name through different channels.

Images and Videos Optimization

I would like to share with you all the most easiest and effective way to optimize your images and videos online, which can further improve your local marketing campaign results.
•    Always add all 10 photos allowed on Google Places while mentioning your business details
•    Always update your photos regularly
•    A little trick to save your images with a file name that has your business name and the targeted keyword.
To Summarize altogether, if you are looking to maximize the use of Google Places page as part of your local marketing strategy, then you should keep all the above discussed points in mind during implementation of your campaign. I hope this post will prove useful to you.

What Everyone Needs To Know About Good, Bad & Bland Links

Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links.
First, there are really three types of links:
  1. Links that help SEO
  2. Links that hurt SEO
  3. Links search engines ignore
Google and Bing have been clear, search engines do not use every link as a ranking signal; they ignore many links.
While they are not going to tell webmasters which specific links matter and which ones they ignore, the search engines do share generous amounts of information concerning what types of links they deem beneficial, manipulative or ineffective.

 Good links vs. bad links
We can also apply our understanding of how search engines operate to apply a little deductive reasoning. Pretty much anything you can quantify, you can place on a distribution curve.

Normal distribution curve
Search engines can apply statistics to the link data and other SEO signals they collect to tell which websites are within a normal range and which websites exceed or lag behind what is natural for a particular ranking factor or group of signals.

For example, if the mean percentage of phrase-match anchor text for wedding jewelry is 17%, then a document with 5% phrase-match anchor text lacks relevance and a page with 30% phrase-match anchor text exceeds the norm to the point it’s probably over-optimized or manipulative.
  • With positive SEO signals, a site should be above average, but not to the point of exceeding reality.
  • For negative SEO signals, anything from zero through normal is likely okay, but exceeding what is typical may hurt your rankings.
I am not going to get into standard deviations, types of ratios or degrees of freedom. There are many different statistical tests search engines might choose from, the bell-curve being a simple example. One or two outliers likely will not mark a website as being manipulative either unless it is something egregious or that search engines are sensitive about.

Naturally occurring exceptions can be expected. It is more probable search engines look for suspicious trends across multiple statistical signals before exacting a penalty. Remember, I’m hypothesizing here.

As a practical example, a few paid links most likely will not hurt your rankings. They could be part of a legitimate advertising campaign. Google and Bing will likely ignore them.

At some number of paid links, though, the search engines will observe that you have exceeded what is usual or normal and apply a penalty. This could apply to reciprocal links, links in badges or any type of links they consider dodgy.

Another reason I believe search engines look for patterns across different types of signals is to prevent negative SEO. It would be easy to buy text links and point them to competitors. Creating a portfolio of many different types of negative links from a large variety of sites would be far more difficult to accomplish.

A Closer Look At Different Types Of Links

Anchor Text
Keywords in anchor text, the words in a link, are not a link type, though it is worth including. This is a signal of relevance. If enough sites link to your document about baseball with the word baseball, the search engines take it as a signal that other sites consider you page useful and relevant about baseball.

In the real world, people do not always use keyword specific anchor text. Often they will use your brand or company name. They may use the title of a page or article. They might use text that they believe readers will find useful or something generic like click here. Keywords in anchor text is a great thing to have.

Use strategies like including a keyword prominently in your H1 or article title. However, do not obsess. You want anchor text to vary. Too many links with your exact or phrase-matched keywords eventually becomes abnormal.

Reciprocal Links
Reciprocal links or link trading is one of the oldest SEO strategies around. It was one of the first types of links search engines warned us off, too. If anything, there is too much fear around reciprocal links. You should do what is right for your business and website. It makes sense for businesses that work together or share relationships to link to each other.

For example, in many communities, antique stores offer free maps of all the antique shops in town. It makes sense to recreate this map online and for stores to link to each other. What does not make sense is for an antique shop to link to a car dealership, especially if it is in another city, state or country.

Reciprocal links may not help with competitive keyword rankings, but that does not mean you should avoid them when they make sound business sense.

What you should definitely avoid are manipulative reciprocal linking schemes like automated link trading programs and three-way links or four-way links. This is when site A links to site B, site B links to site C and site C links to site A. I can think of no legitimate reason to do this and search engines see these patterns.

Directory Links
Directories are another greatly maligned source of links and with some justification. When you see a site named Free SEO Link Directory or a network of directories, “Pay $25 to get instant inclusion in 25 different directories with custom link text,” the red siren light should be spinning.

Search engines do their best to ignore these. These are a waste of time and money.
Should you be in directories? Yes, when they serve a legitimate purpose. If you are a lawyer, it makes sense to be included in lists of local attorneys. If you have a wedding business, you want to get included in popular bridal directories.

Always consider the source. Is it a professional organization? Will the visibility enhance your status? Will it send relevant traffic?

Links in Content or Blog Networks
Content networks were popular among some SEO sects for quite a while, until Google unceremoniously began taking away their ability to rank.

The practice included cheap articles and article spinning. Write a bunch of articles, upload them to a central management program and have them published on a bunch of different blogs or websites. Smart SEOs used content networks as part of advanced schemes like link wheels. Less savvy users linked content networks directly to pages they wanted to rank.

I can think of few reasonable uses for content networks. They are easy to uncover too. All you have to do is identify one blog or site then look for other websites that link to the same websites.
With a little effort, one can unravel the whole thing, so it should be no surprise search engines built an algorithm to accomplish this. Another downside to content networks is that once your content is published, you may have no way to take it down when Google sends you a suspicious link notification.

There are a few carefully curated, high quality content networks out there. If you have one or get invited, count yourself lucky.

Article Sites
Another old school link building tactic is publishing articles on free article sites. Write different versions of the same thing, put it on different article sites and get links. With luck, other websites will copy your articles and links onto their websites. Search engines stopped counting links from article sites long ago.

Further, copies of articles on other websites can be easily identified and the ability of those pages to pass PageRank or link authority turned off. This is another waste of time.

Press Release Links
While press releases are still popular and part of many SEO strategies, I believe they are over-hyped. Many experts feel that the search engines ignore links in press releases, on press release sites, because they amount to pay-per-post content. It probably does not help when blogs or scrapper sites pick-up and re-publish press releases either. Like article site content, press releases on additional websites are duplicate content.

The proper way to use press releases is as part of a true media relations campaign. When bloggers and journalists write original stories based on your press release or outreach efforts, the resulting links can be valuable. This is why PR , Social Media and SEO teams or departments must collaborate.

Blog Rolls
Blog rolls can be good for traffic and publicity, but they have limited SEO value. Most blog rolls appear in sidebars and on every page. Without knowing exactly how search engines count blog rolls, it is probably safe to consider these as one link per site. Chances are good that search engines count them, but greatly depreciate them.

Text Links
Avoid off-site text links outside of content, especially in sidebars and footers. Site wide text links are especially ominous. Imagine how having Colorado Fine Silverware link to your website from the footer of every page on numerous sites looks to search engines.

Legitimate text link ads do exist. Search engines try to ignore these, but probably have limited tolerance. Buy too many ads and it begins to look like rankings manipulation. If search engines identify your text link ads they will not help SEO, but buy too many and it could hurt.

Badges and Apps
Creating badges or small apps with links in them may seem like a clever way to build authority, but search engines found the links are usually more about SEO than relevance. Some prominent websites have lost their rankings when Google began ignoring badge or app links. This can be a good promotional tool, but I suggest adding NoFollow to any links.

Recently, Google announced it may suppress infographics from passing PageRank. This is not surprising as most infographics are created more for link building by regurgitating content and information that’s already out there from original sources. If you rely on infographics heavily, start looking for new tactics.

Social Media
Social media is a great source for links. You need to consider the relationship each site has with search engines.
For example, Google+ is part of Google and links from people in your circles can appear in your personalized rankings and search results.
Bing has relationships with Facebook and Twitter. They prominently include links by your Facebook friends and Bing plans to increase the visibility of Twitter content.
Microsoft’s Aya Zook recently wrote to me about Twitter:
Yes, the Twitter partnership is ongoing. In the current Bing experience, there are two areas where Twitter results are prominently displayed.
    • News: The results appears beneath the most recent news results on the right-hand side.  Try searching for a timely topic – “Katie Holmes” for example – and if you click the News vertical, you will see public tweets related to the topic.
    • Sidebar > People Who Know: We identify experts or people that are enthusiasts or authoritative on various queried topics based on a) blogs, b) Twitter, and c) other social networks like Google+, Quora and LinkedIn. Our algorithm considers factors like the number of tweets and re-tweets, number of followers, blog readership, recency of shared content, etc. to help ensure people we surface are influential on a topic. After connecting Bing to your FB account, when you type in queries related to topics where experts might exist – e.g. “photography” or “wine” – authorities on the topic will surface under “People Who Know” in the Sidebar experience. As we keep expanding the topics that trigger the experience, more and more experts will be served from across a myriad of social channels beyond Twitter.
Yes, [Twitter] coverage is low still but should rapidly ramp up over the next few months.
Even when search engines do not have a relationship with social media sites, they will crawl content outside of the firewall, but their ability to crawl and index is limited. Most links on social media sites are NoFollow and do not pass traditional link authority.

Forum Posts
Links in forums can be tricky because spam is rampant within many communities. Consider the quality of the forums.

For example, a popular forum on a product manufacturer’s website will be far more likely to pass authority than some forum where everyone is self-promoting with links in most posts. Assume search engines will ignore links in signatures.

The key is to participate in forums to help others, not to add links. Forums can be a good place to build relationships with people who will naturally share your content and links.

EDU and GOV Links
It is worthwhile mentioning .edu and .gov links. While links on university and government sites continue to be highly prized, search engines give no special consideration given to these sites. They can pass high authority because they enjoy large numbers of off-site links, often of good quality.
Black hat SEOs have cracked their way into these websites ever since people began looking for off-site link authority. Search engines vigilantly lookout for links that appear out of place and remove the ability to pass PageRank from those pages. It makes it easy for Google and Bing to identify potential link spammers too.

If you can get a genuine link from a .edu or .gov, by earning it, do so! Keep an eye out for opportunities on these sites, but do not force your way in with hacking or trickery.

Links in Content
Content links are the best links on the Web. These are links to your pages from quality blog posts, content pages, resource lists, white papers, eBooks, Word documents and other file types the search engines crawl and index.

We love to talk about natural links and you can read plenty of articles on content marketing and influencer marketing or link bait. All content links need not be 100% organic and unsolicited. Getting natural content links is spot-on goodness, but you need to be strategic and tactical too.
For example, before you publish an important article or link bait, email your blogging friends to give them a heads-up and ask them to write something about it. If you do not have blogging friends, reach out to bloggers and websites you admire and build a network from scratch so you can turn to each other.

Just as you help members of your network, and they help you, offline, build and use your online network. Trust me, the top bloggers email each other before they publish content they want others to share. You still need to publish quality content and your network cannot repost or parrot what you write. They need put an original spin on it when they link to you.
By - Tom Schmitz Source -

Ways to Use LinkedIn for Lead Generation

    There are 6 primary ways you can use LinkedIn to generate leads for your business.

1. LinkedIn Answers: This is one of the more useful (and under-utilized) tools on LinkedIn. It’s a section where people who want to ask questions about business go to get advice. And guess who’s giving the advice? You are, because you’re an industry-insider with a lot of helpful knowledge, right? We know someone who answered questions about marketing research on a regular basis. Over the course of one year, he generated more than $80,000 in new projects using this approach.

 2. LinkedIn Applications: One of the more interesting places to visit on LinkedIn is the Applications area. This is where you can go to add new and interesting apps that will improve the experience people have on your LinkedIn page. If you’d like to add your blog posts to your LinkedIn page, it’s easy. Or, if you’d like to let people know what business books you’re reading, that’s easy, too. You can even set up simple polls to find out what’s on the minds of your customers and prospects.

3. LinkedIn Groups: As we mentioned earlier, you should definitely join several groups on LinkedIn. But the trick here isn’t just joining the obvious groups in your industry, it’s joining groups that are outside your industry that might help you grow your business. By stretching out a little bit, you’re expanding your reach, which is always good for business. So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll want to join groups for entrepreneurs, small business owners, restaurateurs and other groups outside of your immediate circle.

4. LinkedIn People: This is terrific for sales people, people looking for jobs and business-to-business owners who want to get their foot in the door at a large corporation. Just do a search in the upper-right-hand box for your target company. Click on the company. Now, on the right hand side, you’ll see a box that will show you your first connection (also known as a direct connection) and your second connections. Assuming you have no first or direct connections, click on the second connections link. This will bring up a list of names of people at your target company. At the bottom of the profile, you’ll see a list of your shared connections. From that point on, it’s a cakewalk -- just ask your friends to introduce you via LinkedIn to the people at your target company. Bingo, you’re in.

5. LinkedIn Direct Ads: LinkedIn has an advertising program that can be used to drive new prospects to your landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work. You simply write a headline, add some copy and create a destination link. Then you bid on how much you’ll pay LinkedIn every time someone clicks on the ad. If you pay $1 to LinkedIn for a clickthrough, and it takes 50 clicks before you convert a customer, then you’ve just spent $50 for 1 customer. If your product sells for $500 each, investing $50 to generate $500 is not a bad return-on-investment.

6. LinkedIn Mobile: Yes, LinkedIn has a mobile application. If you haven’t already downloaded it to your smart phone, just go to your app store and download it for free. The LinkedIn mobile app is best used when you’re at a trade show or an event where you’re making one-on-one contacts. During a conversation with a prospect, ask them to turn on LinkedIn on their smart phone. Then, bump your phones together lightly. If they have their settings correct, then LinkedIn will transfer your contact information between phones using Bluetooth. No typing, no misspelled words -- just instant transfer of information.

Five Best Marketing Tips For Making Your Website Stand Out From The Crowd

One of the most competitive grounds in the world is the internet. There is no battle more intensely fought than being on the first page of any search engines. A powerful weapon in winning this competition is making your website stand out from the rest the crowd.

Search Engine Optimisation plays a very important role in giving your site a head start. This will give you a successful measure to make certain you will meet your goals. Giving your site with page one results for appropriately choosing the exact keywords will create an amazing marketing structure that will ensure to drive additional traffic to your site.

For those with smaller online marketing budgets, this idea may be far-fetched. But with SEO Milton Keynes, we can provide you with personalized packages that can be set up individually to grow and develop a marketing strategy that in the long run will help you grow your business and start competing with the giants in the industry. Our company has both the expertise and experience that can make you compete in the lower searches then progressively move into a more competitive field as your website authority becomes stronger online.

Here are the 5 top tips for making your website to stand out from the crowd

1. Set your Site as a Go-To Resource

A useful site will attract both web users and potential clients. Resource area such as article library, FAQ, forum, news center or blog will pique the customer’s interest and make them return for additional information. These repeated visits will often lead to inquiries because you already have a established source of help and information.

When your site has good relevant and original content, you will need to update it on a regular basis to continuously hold the interest of your users to come back to your site to see more. This will also help deliver inbound traffic by promoting this new area of the site. This can be accomplished in lots of ways including:

  • Social media marketing
  • Having information and links on other websites
  • Email marketing
  • High level SEO

2. Develop a Strong Brand Identity

Develop a brand identity that will stick in your consumer’s consciousness by picking a distinctive logo and remarkable color scheme for your website. A unique style of writing or communicating information will give you an instantly recognizable quality. Identify an essential characteristic about your brand and building on it will help you shape a visible online presence.

3. Become an Authority

Becoming an authority is somewhat the same as marketing your website as a useful resource but rather than promoting the website and company brand – you promote yourself as an expert in your field.

4. Blogging

Blogging is a fantastic way to release new and relevant information to the visitors of your site. Regular updated content will greatly help your search engine rankings. This is also a nice way of giving out information producing you a larger brand.

WordPress is a simple way to produce blog which can be easily optimised for SEO
Posting regular and original content at least once a week
Promoting your Blog on Social Networks to produce a better visual outlook
Introduce a Share Button wherein visitors can publish the information on their social media accounts.

5. Social Media

Social media has become a very popular part of the internet in today’s world. Currently, Facebook is the leading social networking industry gaining a lot of new users monthly. This will be a nice way to develop your business and stand out better.

Some of the most popular social networking sites are

  • Facebook
  • Twitter
  • Linkedln
  • Digg
  • Google Buzz

Follow these tips and start making your website stand out from the rest and watch your traffic grow daily!