Search Engine Reputation Management or Web Reputation Management

Search Engine Reputation Management (SERM) Expert Delhi, India - The term "search engine reputation management," once squarely in the PR domain, is increasingly sneaking into the search engine optimization realm. Monitoring your search engine reputation by analyzing results for complaint-speech sometimes called flames involving your brand name or trademarked words is extremely important. If users find a protest site in search results for your brand, they may click the link and believe what they read.

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory or flame websites and weblogs launched by consumers and, as some believe, competitors.

Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.

Many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts, and the company's reputation as a whole.
Other times, negative publicity or an unfavorable court ruling gets widespread online distribution, and company executives are required to do “damage control”.
Common Problem Sites:
· RipOffReport.com
· Complaints.com
· ConsumerAffairs.com
· TheSqueakyWheel.com
· ConsumerwWebWatch.org
· My3Cents.com

Our Search Engine Reputation Management strategy is very simple: Displace - push down - the negative listings with favorable ones and ones that you can control or influence.
It is suggested that a if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website.

For more information on how we can search for and defend your company's reputation, please contact us to speak with a search engine reputation management specialist.