RSS Feed (xml)Quality search engine optimization(SEO) skills are undervalued. That's according to David Dalka, who writes that companies still do not empathise on correct way to find qualified SEO experts. Many look for low-cost resources when they should focus more on perfecting success measurements, and integrating SEO campaigns into other marketing strategies.
Dalka looks at reasons why SEO might be misunderstood by many management teams, which often leads to a lack of financial resources and support. He writes that budgets are typically controlled by "individuals without a deep knowledge of search engine marketing," so it's significant to start by making a short prospect list of SEO vendors and reasons why the strategy is important.
Dalka looks at reasons why SEO might be misunderstood by many management teams, which often leads to a lack of financial resources and support. He writes that budgets are typically controlled by "individuals without a deep knowledge of search engine marketing," so it's significant to start by making a short prospect list of SEO vendors and reasons why the strategy is important.
