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SEO Expert India

No shortcuts to boosting search engine ranking

A range of search engine optimisation (SEO) tips have been issued to help firms boost traffic to their websites.According to Precision Marketing, webmasters often look for shortcuts and secrets when attempting to boost their search engine ranking.

However, the firm claims that while there are a few secrets to help promote a company on the web, there are no shortcuts. "Good SEO isn´t rocket science. A solid descriptive domain name, good quality content, plenty of inbound and outbound links, a few key site tweaks and you too, can be sailing to the top of Google, Yahoo, MSN and other search engines," the firm stated.

The company said it strongly advises against using "black hat " techniques, such as overuse of keywords and using hidden text. According to Precision Marketing, techniques like that can get a website permanently banned from search engines – damaging the firm´s reputation and brand.

Meanwhile, a survey by Forbes magazine recently showed that SEO and email marketing are the most effective digital promotion tools available to businesses.