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SEO Expert India

No Formal SEO Education Required

It's all about "intellectual curiosity," rather than formal SEO training, according to Erik Dafforn. He points out the SEO firm he works for has hired people with little or no SEO education or industry experience.

While you can get a formal SEM education now at many schools, Dafforn wouldn't prescribe a digital marketing curriculum to any potential new hires. He's a "big proponent" of a liberal arts education and has applied plenty of related learnings to SEO prior to installing NCSA Mosaic for the first time several years ago. So, he suggests a curriculum to get started for those at school.