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SEO Expert India

Search Engine Optimization (SEO) vs Pay Per Click (PPC)

One of the most commonly asked SEO questions is whether or not businesses should commence an extensive PPC campaign or rely on organic search ranking alone. There are several factors that can help you decide which is best for you.
With organic optimization, you can work on building a long-term marketing strategy. Organic search results can last for many years as opposed to pay-per-click which only lasts a short amount of time. Another big plus with organic search is that it can be done at no cost. It does take some time, effort and experience to a good job.

PPC (Pay Per Click) campaigns are a far more involved. If you are interested in seeing immediate results then you will want to look into having a PPC campaign designed. You can set your own budget with PPC and it also allows you to instantly track your conversion rates through the use of Google Analytics and other PPC tools. PPC also allows you to see when a keyword or phrase is not being effective.

So, if you have very little money to work with, SEOis ideal and in the case that you do have some available money, PPC is perfect for driving traffic to your website.