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It's an absolute necessity that you have your business website properly optimized for the search engines. SEO allows the search engines to inform online consumers about your site. Having your site updated with proper SEO means that your site may be found by thousands of potential customers located around the world who are looking for exactly the type of products or services you offer.
A Google local SEO strategy which is comprised into your business website will provide you to reach a market that is looking for what you have to sell. This marketing approach requires using keywords that point to a specific location. It also requires that you use keywords that are relevant to your products and services.
Online consumers are much more informed today. Instead of typing in ‘dog groomer’ the modern consumer uses terms such as ‘dog groomer, Detroit’ so that he/she is presented with only dog groomers located nearby. So be sure that have your business site optimized in the correct manner so that local consumers can easily locate you. If your business is not local or does not operate from a specific physical location, Google local will not be of much use to you. It is geared more towards business locations that consumers wish to find to purchase products or receive services from that are nearby.
