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SEO Expert India

Search Engine Optimization - Four Basic Rules for Quality SEO

Search Engine Optimization is considered by many to be a subset of search engine marketing, a term used to describe a process of improving the volume of traffic to a web site from search engines usually through search results. Search Engine Optimization has been the focus of a field
of marketing research wherein methods have been explored to provide a user's site with a higher ranking on search engines. In a broad sense, SEO is marketing by understanding what Internet visitors might search for, to help them with sites offering what they are interested in finding. It doesn't have to be complicated. The key thing is to remember that each and every page of your web site is a unique entity and has to be treated appropriately for search engine optimization.

Find the four basic rules that can guide you:

1. Use keywords with one's web page titles. In the Internet language, keywords are words used to find useful results in while searching. Think and plan of the best descriptive keywords for your webpage titles. Many web site owners use inappropriate names or their company name in the page titles. Yet, it might s not be the best way people search. Each page should have the keywords for that page appropriately.

2. Get the keywords right. Make sure you've selected words that meet your marketing criteria and needs. Choosing words that are too general will only result in being one of millions so be more specific with your words. The more specific they are, the more it will result in higher rankings. Ensure however, that the words you choose are usable. Example: 'kakoru puzzles' and 'kakoru games' have two completely different rankings; 'search engine optimization' and 'search engine optimizers' do too. Even 'writers' and 'writing' can have varied rankings.

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