Guaranteed Search Engine Optimization

The term “Guaranteed search engine optimization” has become a taboo in the online SEO world. As we all know, it is not possible for anyone to guarantee top # 1 SEO results on Google, Yahoo or any other search engines.

In order to make your website accessible to search engines users who have to ensure that your website is ranking near the top results for your targeted keywords.

Everybody knows the importance of top page SEO rankings and how it can help to generate more sales, queries and leads for your business. You must also ensure that keywords for which you are optimizing your website truly reflect your business services/products. There are several business owners who wish to hire only “guaranteed” SEO service companies.

Is it possible to hire guaranteed SEO?
If any SEO company offers you guaranteed #1 rankings on Google, Yahoo and Bing then you must never hire these SEO companies. Nobody can guarantee #1 rankings on Google. If you still believe that you can avail guaranteed SEO services then you must watch this video below by Matt Cutts from Google:-



Still, you might spot several SEO Companies offering guaranteed SEO rankings, but most of these companies might not be able to deliver guaranteed search engine placements/results.

How can I hire Guaranteed SEO ?
There are situations where you know that higher rankings can be achieved. Take for example, if your website is ranking on page 2 and you want your website to rank on top page 1, then you should ask following questions from SEO companies offering guaranteed SEO services:-

a) Can you offer a refund if you fail to deliver “Guaranteed” SEO services - In case your SEO Company does not bother to offer any refund then you must not go ahead with these SEO companies. You can sign a contract mentioning this clause. You can only guarantee SEO services if your SEO company agrees to refund your money in case “guaranteed results” are not achieved.

b) How soon can I expect to see “Guaranteed” SEO results - If any website is ranking at position #8 on top page 1 and client is planning to achieve top # 5 position then you must get an exact timeline from your SEO Firm.

c) Speak with their live/existing clients - If you are serious about guaranteed SEO then we would recommend you to speak directly (or email live/existing) with the clients of Search engine optimization services company you are planning to hire.

As per the latest trend in search engine optimization industry and changing algorithms of different search engines including Google, Yahoo and Bing, nobody can guarantee top # 1 Search engine rankings. However, following these basic guidelines you can make sure that “SEO services” you get from your SEO company is “Guaranteed”.

Online Marketing - Why You Need to Understand

Whether you’re an established offline business or are just starting up online, you need to have a clear understanding of your market. It’s not like building a store in the real world, where your competitors are usually defined by geographical location. On the Internet, there are no boundaries or borders. Customers can get their goods and services from anyone, anywhere and at any time.

Therefore if you are going to stumble in blindly to a saturated market without any sense of what you’re looking to achieve, failure is the only likely outcome. Let’s say I want to create a new poker site. As you’re probably well aware, there is a massive online gambling industry in the UK. Huge companies compete for lucrative rankings in Google – often propped up by offline campaigns, display advertising and affiliates.

So if I want to start to make a dent in the poker market I need to be reasonably savvy in a number of online marketing strategies. SEO alone probably won’t deliver the results that I need.

This is a mistake that a lot of companies make unfortunately. By putting all their eggs in one basket, they miss out on vital traffic sources. Remember particularly that SEO can take some time to take effect too, so if you want to start getting punters through your virtual doors immediately, alternative avenues are essential.

You will also need to establish the keywords you’re going to target. If it’s going to be straight up ‘online poker’ and other generic short tail terms, you can expect to enjoy a top 100 Google ranking, if you’re lucky. A new site simply can’t compete with an established one. You will have no authority, very few links and zero domain age, all of which means that ranking is next to impossible – initially at least.

You need a niche. More importantly though, you need to make sure you target it effectively. Moving away from the poker analogy, this is true of almost any new online business. You can’t hope to lock horns with companies who are well established and have a solid client base and site authority. What you need to do is create a groundswell of interest amongst your target audience. Forget getting everyone and anyone to visit your site, make sure you’re getting those who are most likely to convert first and foremost.

This means that you advertise where they’re looking. So whether that’s honing your long-tail keyword targeting, developing a strong PPC campaign, creating a social networking profile or PPC advertising, your resources need to be distributed sensibly and effectively. This will be made much easier if you take the time to access the market, customer-base and how best to advertise your business. Leaving your success to chance will probably do more to ensure that your ambitions are never fulfilled more than anything else.

SEO Services

Are You Finding it Difficult to Get Your Website on the First Page of Google and Other Search Engines?

You know only one thing that your website will bring business if you can get your website on the 1st page of Google, Yahoo and Bing. In simple words:

1st Page =More Traffic = More $$. The question is, HOW?

At The SEO Experts, the team of highly professional people uses ethical, effective yet proven SEO techniques to get your website to 1st page rankings on search engine. We have been consistently ranked Number 1 in on-site optimization services as well as in external (Off-page) SEO services in this industry and what we carry out simply works!

Not a Typical SEO Company
We are not a typical company that may try to employ blackhat SEO techniques to get in the projects and the money. In fact 90% of SEO Companies use BlackHat techniques? It’s TRUE! These techniques may work initially but ultimately make your site to drop further in search engine rankings. Thankfully we are not a typical firm but we are professionals who use talent, skills and hard work to achieve firstly the client’s satisfaction and then the money.

At The SEO Experts, we have unique system and technique to help you rank better in major search engines, get more traffic to your site and increase your business through increased sales!

How Much Can an SEO Company Really Help You?

There is an excellent topic at a WebmasterWorld thread (required paid access). The topic is named, "Am I asking for too much from SEO companies?"

In short, the thread has one person who has several sites and has, over the years, had to hand over the SEO work to SEO companies. He has been through "all the 'SEO' firms in town" and is really never happy with the outcome. He asks, is he asking too much from these SEO companies? Is he expecting too much? Can an SEO company help him at this point?

We have discussed in the past the pros and cons of bring SEO in house. Clearly, an SEO who focuses for a long time in a specific industry may have some advantages. But at what point are your sites too big for an external SEO company?

The thread doesn't really go off on the size issue. The discussion there is more about what to expect from SEO companies and how to utilize them for a network of site in your situation. Some recommend that for his situation, he should just ask a few trusted SEO companies for SEO audits and then compare those audits. Maybe hiring an SEO on a month to month basis, doesn't pay for him - or maybe it does.

Like I said, lots of good questions and discussion around the top of the value of an SEO company in the thread.

SEO Friendly Site Structure – If You Build it, Will They Come?

Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.

OK...once that's done, now what? You built it, now will they come?

They will come only if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you've got good structure.

For most of you, this means your product categories. No matter what your content or end goal, the same rules and considerations apply whether you're looking for more units sold or more quality page views. Solid structure can bring exponential search engine value to good content, regardless of what form it takes.

Your ultimate goal is to organize your content from very high-level and broad, general strokes to the widest number of sub-categories that make sense for your site. Furthermore, you want to create quick ways for your customers and search engines to browse the entire selection and to drill down to the specific kinds of products they're looking for.

Here's how you get there, using a hypothetical shoe retailer as an example:

1. Start with an audit of your product offerings. What is it that you're selling at a very high level? In the case of our shoe retailer, we might list out that we sell dress and casual shoes (or is it "footwear" that your customers are seeking?) by major brands for men, women and kids. From this, we already have several ways to organize our products: By end user (men's, women's and kids), by use (dress and casual) and by source (major brands).

2. Take your list to the Google AdWords Keyword Tool. While far from exact and with some gaps, this tool offers a free look at how people use Google to find your products. Start with the highest-level terms and note the searches that people use to get there. You should start seeing a hierarchy appear within these terms, starting from the top level (shoes) to more specific terms (men's shoes, women's dress shoes) to the most specific (men's black oxford shoes, women's cross training shoes).

3. Compare your findings to your product list. Now that you've seen how people search for the whole range of your site's offerings, start drawing out the categories that these can create – with pencil and lots of blank paper – or at least make sure to save your Excel spreadsheet regularly. It's not always as straightforward as it seems, but spending hours or even days getting it right the first time will save you weeks of making up for it later.

4. Classify your products. Start dropping your products into these buckets. Don't be afraid to classify a specific product multiple ways. As long as it will legitimately add value to your product offerings in that category to your customers, you're safe. Extra content for the page is nice for search engines, but it's more important to have a smooth and non-jarring experience for your customers.

5. Leverage your products. Your products will make up the bulk of the unique content on any given category page – so make sure that any information that will be included about the product helps to paint the intended picture to the search engines. For example, include 'loafers' – or better yet, 'men's loafers' – in the names of all of your products that fit that description.

6. Race to the bottom. Give shoppers – and engines – the ability to quickly get from the front page of your site to all of your categories and subcategories. Link influence flows from the top of your site, and the fewer number of links between the most influential page and any other point in your site, the more that can flow through to all categories.

Naturally, there's a lot more work to be done if you want to make a serious run at competitive keywords. A good structure, however, sets you up for success in so many directions: Title tags, internal linking, navigation and direction for other on-page content are but a few. Take the time to build a good foundation – and they truly will come.

Search Engine Optimization - Four Basic Rules for Quality SEO

Search Engine Optimization is considered by many to be a subset of search engine marketing, a term used to describe a process of improving the volume of traffic to a web site from search engines usually through search results. Search Engine Optimization has been the focus of a field
of marketing research wherein methods have been explored to provide a user's site with a higher ranking on search engines. In a broad sense, SEO is marketing by understanding what Internet visitors might search for, to help them with sites offering what they are interested in finding. It doesn't have to be complicated. The key thing is to remember that each and every page of your web site is a unique entity and has to be treated appropriately for search engine optimization.

Find the four basic rules that can guide you:

1. Use keywords with one's web page titles. In the Internet language, keywords are words used to find useful results in while searching. Think and plan of the best descriptive keywords for your webpage titles. Many web site owners use inappropriate names or their company name in the page titles. Yet, it might s not be the best way people search. Each page should have the keywords for that page appropriately.

2. Get the keywords right. Make sure you've selected words that meet your marketing criteria and needs. Choosing words that are too general will only result in being one of millions so be more specific with your words. The more specific they are, the more it will result in higher rankings. Ensure however, that the words you choose are usable. Example: 'kakoru puzzles' and 'kakoru games' have two completely different rankings; 'search engine optimization' and 'search engine optimizers' do too. Even 'writers' and 'writing' can have varied rankings.

The best thing for SEO in Recession

So here we are, one quarter down and recession to go. Recession has become an unfortunate but popular topic in 2008. Some people follow strict definitions of what qualifies technically as a recession while others speak purely from opinion--or maybe they are speaking from the pinch they are feeling in their wallets. For most, they could care less what you call it; labels don't make the impact they are feeling any better or any less painful.

In most industries, when things slow, something has to go. Will that be cutting back on seemingly frivolous expenses, going to fewer industry shows, reducing ad spending, or worse, cutting jobs? Like many industries, search marketing firms are considering these choices as well, and rather hoping that this slowing, downturn, recession, or whatever you want to call it, actually presents more opportunities than hard choices.

Only time will tell, but I like to think the feeling that search marketing firms may be able to find opportunities during these trying economic times are spot on. But don't think this will just be a slam dunk--every opportunity also presents challenges.

While Kevin Lee was primarily talking about PPC and the paid search market in his ClickZ column post, "It's the PPC Search Economy, Stupid!", he presents some excellent counterpoint observations. One point in particular stands out for both the paid and natural sides of search:

"Changes in the number of searches--Fewer commercial searches could result in fewer clicks to be purchased, meaning you and your competition will be fighting over a smaller group of searchers. But online shopping could be seen as a discount shopping channel that drives shoppers online at a faster rate than previously expected."

There may be changes in the number of searches, such as a decline as many begin cutting back spending and simply do without, or searches may grow as people look for even more deals or perform more pre-purchase informational searching. One thing is true in either case, each search may be an even more important opportunity to connect with a potential customer.

Back in January, Bruce Clay also made predictions for 2008, "2008: The Year in Preview," which touched on many different areas of search, including the possible impact of a recession on the search space. Bruce relates some potential opportunities, but also highlights some potentially scary impact to the search marketing industry:

"A byproduct of the recession will be that many businesses will reduce staff, and thus there may be a significant opportunity for the newly unemployed to be trained and form work-from-home SEO companies."

"...a surge of new work-from-home SEO companies..."

What is alarming here isn't the increased competition within the marketplace--there is plenty of opportunity within this industry. Even the work-from-home element isn't necessarily a bad thing--after all, many of us made our start in the industry from home. What is alarming though is that, just like the Web design industry, there may be a flood of newly "declared" SEO experts. Many may see this as an easy opportunity to get into SEO, especially when faced with a pink slip and a lack of opportunities.

As companies continue to be faced with more and more search marketing firms to choose from, it will be ever more critical to make sure they are hiring qualified firms, or if hiring in-house, that they are getting qualified talent.

Now, for those who are looking to get into search marketing, this may present an opportunity for those who are prepared or willing to invest the time to learn. Best of all, search marketing firms often have a wide array of opportunities (Netconcepts as a case in point with plenty of opportunities) with varying levels of requirements, from account management to writing to coding, and from little technical experience to an intermediate or expert level.

Another important industry voice that has weighed in during talks, his Daily SearchCast industry podcast, and elsewhere, is Danny Sullivan. While being cautiously optimistic, he continually reminds everyone that the search industry was born out of hard economic times.

Something else that Danny has touched on that has always been a strong point in my mind when comparing search marketing to its more traditional brethren is that search is a much more targeted method that typically connects with potential customers much deeper into the purchase funnel.

Natural search especially provides important opportunities due to the often perceived higher importance or trust worthiness over paid listings. But for both natural and paid, appearing in search results, especially page one, for highly relevant searches presents a powerful opportunity to connect with someone who has already shown their interest in what you are offering. Needless to say, this is something that traditional advertising is often challenged with.

Thanks to analytics and even simple server logs, search is a channel that is highly measurable. At the very least, it provides insight into where traffic comes from, how they got there, and if set up, conversion measurements. But it is also important to keep in mind that many site visitors may use the site for pre-sales, even those who sell online, and then elect to go to the store for purchase if one is locally present.

Whether you feel we are in a recession, heading into one, or will skirt by without satisfying the technical requirements, doesn't really matter. What does matter is the reality and perceptions of those who buy from you, whether that is consumers or other businesses.

Now might be the time to shift budget spend from other areas into search. For those who have been challenged trying to get enough attention paid to the search channel within their organizations, this may be an opportunity to do just that. But it is important to keep in mind that SEO is not a quick fix, so plan accordingly. Either way, a recession isn't something that any of us are looking forward to--but knowing how to work smarter to succeed during tough times is something that search marketers do well.