Google Kills SEO Ranking Analysis Tools

Anyone in SEO worth their pay may have, this week, noticed that Google has been changing the code used to display their search results. Unfortunately these changes, and repeated tweaks to the SERPS code over the past few days, have had the knock on effect of wiping out a good portion of the web-based search ranking analysis tools, as well as some locally run ranking software.

SEOBook are one of the first to report that they have recently updated their online rank checking tools SEO for Firefox and Rank Checker and according to Aaron Wall of SEOBook.com "Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible."

The changes however do beg the question. Are the SEO community, and their tools, responsible for so many requests on Google’s servers that they need to take action or are we looking at a simple backend HTML layout update?

The very act of querying Google with automated software is wrong, and according to Google’s webmaster guidelines…

"The sending of automated queries of any sort to our system without express permission in advance from Google. Sending automated queries absorbs resources and includes using any software (such as WebPosition Gold) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries."

So, was it a simple backend update that caused a blip or a deliberate attempt to slow down the SEO community. Lets hear your thoughts?

How search engines index the site?

Search engine rankings are not formed purely by chance. Bing and Google have developed sophisticated algorithms to provide accurate and reliable service. The information fed back to them by "spiders" which are simple robots that crawl quickly on a website to search for the keyword relevance.

The combination of domains with the power and relevance of a page is therefore of critical importance, where it ends up in the rankings. However, there are many other things you need to do to grease the wheels of indexing, especially if you show a new site or wait weeks to have a policy change in Google.

The first way to improve your chances of being indexed by ensuring that the search engines where you are white. Webmaster Tools you can to a certain degree and is a great way to get the ball rolling - although certainly not guaranteed instant indexing.

You should also ensure that it is easy for the spider to find you. They are constantly crawling the Internet, so the more links you have pointing to your site, the more likely they are to follow one.

Inbound links, not only build your strength, but also help speed up the rankings. If this is the source of high traffic sites to be indexed by far more common every day, then your chances are to continue to grow.

There are, however, urge caution to all of them. You should make sure that if you put all the effort suggests that you do everything you can to help the spiders when they finally arrive at your site.

This means defining the meaning of each part, effectively ranking it will be crawled in the order you want. First on the list can be your site map. By controlling spider here, they can quickly find any page on the site and jump between them. Make sure you are not all the pages that you have a robots.txt file also indicated, which certainly can offer an explanation for the sluggish performance engine covers.

You should also ensure that even with clear links to the code is clean and the pages load faster. If the search engine spiders stable, they do not hang around to index the rest of your site. They are working not for a finite time frame and what they managed to fit in, not indexed. To keep the code and the site is relatively clean, very important.

Also make sure there are no dead ends. If you delete a page, remove all links to, or forward them to a live site. When spiders crawl into a disagreement, the matter should be reported to the search engines and also more likely to leave the spot. Provides you with a variety of potential problems.

So if you are indexed regularly and want to get top rankings, you need to play through the search engines. "It's not overly complicated, but if you do it right make sure you benefit from it.

SEO mistakes that can cost you dearly

SEO is a complicated process; even the smallest of mistakes made by you can cost you dearly. It is important to avoid them; hence you should be able to identify the various SEO mistakes that can prove to be really costly in the long run.

* Wrong Page Title
The first thing encountered by the search engine crawlers on a web page is its title. Your title tells the search engine crawlers as to what the web page is all about. Using deceptive or wrong titles can cause a problem. Also it is better to use the keywords in the title and be really clear.


* Wrong selection of keywords
Using the wrong keywords and key phrases can take the website’s content’s focus away from the website’s target audience. It is not good to just assume the keywords; instead it makes perfect sense to find the precise keywords by using the commercial keyword-analysis tools.


* Absence of text content
The absence of enough text causes confusion for the search engines to understand what kind of product or services your website is offering.


* Presence of wrong content
The presence of wrong content will send out wrong information about the website to the search engines. Mostly the wrong content is caused by using the wrong keywords.

* Choosing the wrong target audience
Identifying the wrong audience can cause a lot of problems. It will surely steer away the SEO away from the right path and can result in the selection of the wrong keywords and even misdirected search engine campaigns.

* Improper use of animations and graphics
The improper use of animations and graphics, especially in terms of quantity does not help. The search engine crawlers simply look for the text not for the graphics or animations.

* Absence/wrong use of the header tags
The header tags highlight the gist of a particular web page. Their absence hence is not good at all; also it is important that one should not forget to use the important keywords within the header tags.

* Excessive keywords
Excess of everything is bad, be it keywords or key phrases. Excessive use of keywords can cause the search engines to blacklist a website. The keywords should be simply used in the beginning, within the title and in the header tags as an anchor text.

* Indiscriminate linking
Indiscriminate linking can cause severe harm to a website‘s ranking with the various search engines. You should avoid linking to the various ‘bad’ websites as defined by the search engines.

* Not writing blog posts
Not writing the blog posts may not directly affect the rankings, but it can surely generate some extra traffic to your website. Hence, not writing the blog posts can be a SEO mistake which can cost you dearly.

Know How One Can Evaluate SEO Professional Works

There are many ways to evaluate a company providing search engine optimization services before you sign up for their packages. It is much better to do it before you spend a dime than later on, when the campaign is already started, and you need to pay them some service fees.

Check out their own SEO The best way to determine how good the professional SEO company is to check out the success they have achieved with their own site. You need to find out about the quality of articles, back links and main keywords. Look at their page rank as well to find out if their methods work. If they have a poor ranking themselves, how could they guarantee to get you to page one in search engine listings?

Check out their reputation
A professional agency will have good feedback and reviews. You can check forum posts, review sites and online blogs. Alternatively, online directories can give you an idea of the popularity. You also have to check if the company is listed in the main directories, and how many natural backlinks they have.
Look for examples and project blueprints
If you want to make sure the search engine optimization company can deliver results, you need to find out more about their methods. The best way to do that is to ask for a project plan or blueprint they are using in current campaigns.

Ask for a site review
In case you are still not sure that the agency can achieve results regarding to your campaign, you will have to ask for a website evaluation.

4 tips to choose the best SEO or PPC Company in India

It is easy to choose the best PPC or SEO Company in India. The key to choosing the best SEO or PPC Company in Delhi or any other major city is to simply ascertain certain things in advance. Here is a look at 4 important tips that can help you to choose the best SEO or PPC Company in India:

• The first thing that you need to do is a little research on your end. You have to first find out where your website stands at the present. You have to find out how many people visit your website and then you have to zero in on the people who actually buy something from your website.

• Once you know where your website stands at a given point of time then all you have to do is move ahead and look for a good PPC or SEO company in Delhi or any other major Indian city. You have to simply narrow down your search to a company that understands the focus of your business. The SEO and PPC performance of your website depends on the kind of products and services that a website offers and the market that it aims to capture. Therefore, you should look for a company that understands your business, in and pout and is also familiar with your customer base. Such a company can offer you the maximum value for your money.

• Next thing that you have to remember is that you have to come up with a realistic budget and come what may, you have to stick with it. Understand that internet marketing takes a lot of money. So it is important that you know how much you can spend on your SEO or PPC efforts. Always choose a company that is willing to work within your budget.

• It is very important to choose a company that has a good track record. Although, it is not possible for a company to have a perfect track record. You should always look for a company that has performed well in recent times.

Seo Experts Services in India By The SEO Experts

The SEO Experts offers professional search engine optimization(SEO) in India, search engine marketing(SEM), PPC Management Services, Search Engine Reputation Mangagement Services(SERM), Social Media Optimization(SMO Services), web designing and development in India at affordable price. With the years of booming experience, we are ready to provide our customers with a authentic service for acquiring top search engine rankings for their main targeted keywords. We offer the wide range of SEM services, including organic SEO for Google, Yahoo, MSN/Live; SEO consulting, link building and PPC.

Our services are very flexible: whether you would like a complex SEO scheme development and implementation or just link building or PPC help, we are here for your assistance!

Ask a quote for our SEM or SEO in India and we’ll get back to you soon with the most competent SEO strategy for your website!

SEO is the process of making website easy to find in search engines for its targeted and relevant keywords. This could be achieved by optimizing internal and external factors that influence search engine positioning. The main goal of every professionally implemented SEO campaign is gaining top positioning for targeted keywords as well as search engine traffic growth. That is the reason why search engine optimization may increase the number of sales and conversions in times!

Why Do You Need SEO Services?
• 90% of users find new sites through search engines.
• 80% of search engine users don’t browse the results deeper than first two pages.
• 75% of online purchases and orders are made on websites found through search engines.
• 80% of Internet users browse search engines every day.
• 95% of users consider sites found through search engines being the leaders in their market field.
• Search engine browsing is the most popular kind of Internet activity along with email usage.

As you probably know when someone needs to find anything on the Web he usually uses a search engine for that purpose. If you’re looking for a new home, car, electronic gadget, cell phone, vacation package, flight, etc. you’ll likely go online first to find out more or order this particular item. That’s why for any business of any size and field it’s vitally important to rank high in the organic (free) search engine listing for its targeted keywords. In such a way prospective clients will find you and you’ll be able to expand your business, sales and conversions and search engine optimization india company netgurusolution.com can provide you the best service you want.

SEO Expert India

Advertising has get quite costly over the last few years. If you would like to promote your company on television then you need to surely shell out heavy amount of money. Most small and middle section businesses are unwilling to exhaust budgets on costly advertising mediums. SEO Expert India provides affordable SEO services to clients worldwide.

With the advent of the internet, people have accomplished the power of the internet and also of accepting an online business presence. Search Engine Optimization or SEO is a advanced website marketing techniques that will help your website generate quality clicks and also, traffic. If your online website ranks near the top results of the various popular search engines like Google, Yahoo, then it will help your website garner higher traffic compared to others. Contact SEO Specialist from India to avail best SEO services.

SEO is one of the best ways to promote your business online and usually, everyday, several millions users search on Google, Bing and Yahoo to locate business services and products. If your website is optimised in the right way then it will rank higher on the search engines. That will also help to improve brand visibility of your business. SEO is a good way to promote your business services and there are several million websites and several companies offering products and services to its client and SEO marketing connects a wide and diverse range of audiences searching for your services on Google, Yahoo and other search engines.

Contact SEO Expert India at E-Mail

5 Steps To A Great Web Landing Page

More often than not, businesses that pay to advertise or promote their products or services send everyone to the same place: the homepage of their company Web site. Unfortunately, when you send everyone to a homepage packed with multiple messages and calls to action, not to mention navigation that may distract from the purpose of your promotion, it's difficult to get your visitors to do exactly what you want them to do. Just as important, it's nearly impossible for you to effectively track ROAI, or return on advertising investment).

Successful marketers, especially ones accountable for ROAI, regularly use special landing pages to capture qualified leads and make sales. Web site landing pages are like the endcaps you see in a store -- the displays at the end of store aisles showcasing specific products and summoning customers to buy now. An effective landing page devoted to a single product or service offering, or one matching up with a message-specific referring advertisement, can significantly boost leads and conversion rates.

To create a top-notch landing page, follow these five simple steps:

Step 1: Anticipate customer expectations. Examine your ads to make sure your landing page is consistent with the messaging and expectations set in those ads.

Step 2: Focus on a clear, unambiguous call to action. Everything on a landing page should funnel the visitor's attention to a specific call to action. Make that action as easy as possible to execute.

Step 3: Incorporate SEO (search engine optimization). Carefully choose a page title and heading that include keywords people are likely to search to find your product or service. Use those same keywords -- no more than five to seven of them -- in the keyword meta tag for the page, and authentically incorporate those same words in the copy found on the landing page itself.

Step 4: Reduce clutter. Endcaps succeed by isolating one product from the static of the store aisle. Online, excessive information and choices such as unnecessary links, navigation options, or buttons --especially ones that lead elsewhere -- distract from your call to action.

Step 5: Convey safety and trust. A professional design and carefully edited text are a good start. Add logos or seals for acceptable payment methods, money-back guarantees, memberships in trade associations or the Better Business Bureau, and any media outlets that have reported positively on your company, products, or services.

One of the main advantages of creating a landing page devoted to one product or service is that you can monitor your site's traffic and conversions more easily and quickly gauge the ROAI of advertising campaigns. After launching your landing page, use Web analytics to identify and remove any obstacles to conversion. Minor tweaks can result in major gains.

At the end of the day, if your business is paying for traffic (either through display advertising in a magazine or pay-per-click or banner advertising online), you have every right to determine where on your Web site that traffic lands. Do your bottom line a favor: Create powerful yet succinct landing pages with strong calls to action that always relate to the driver that brings visitors to your page in the first place.

Google Writes On Mobile Site SEO Concerns & Techniques

The Google Webmaster Central blog has two excellent write ups on mobile SEO concerns and techniques. One is named Help Google index your mobile site and the other is named Running desktop and mobile versions of your site.

The reason for the two different articles is that often webmasters consider smart phone enabled sites as strictly mobile sites, but there are many mobile phones that have web browsers that don’t provide the rich experience that an iPhone or Android device do. If a webmaster wants to optimize their site for those devices and submit this type of content to Google, they can by learning how to create mobile friendly web pages for those devices and submitting a mobile sitemap.

At the same time, many webmasters prefer to not have a new URL for the same page based on accessing it on a desktop, iPhone or old-style mobile browser. Google’s second blog post explains how you can use the useragent to display a different stylesheet for showing the same content, in a different layout, for mobile devices and desktop devices. Google offered a diagram explaining how to do this without being considered cloaking:

To be honest, the best practices in this area are not 100% clear to me and I don’t think it is 100% clear to Google either. There are just too many ways to handle mobile devices, with so many different mobile browsers to use, plus handling printer friendly pages, desktop based pages, Internet Explorer versus Firefox or Safari and Chrome. Building out web sites that also comply with Google’s guidelines is complex, especially in the mobile front. These mobile blog posts from Google are useful but I, as do many, still have questions about handling this properly from a search spider perspective

Know the Importance of guest blogging in SEO

Earlier we discuss why guest posts are good for SEO, what precisely is a guest post? A guest post is a post composed for a blog by individual who doesn't generally compose for that blog or website. The guest poster is often individual who runs their own website so has their own fans, or followers, who will visit the website to assure what they have to articulate, generating new traffic for the website and spreading up them to a new audience.



Guest posts are very popular on larger blogs that have a strong accompanying and are often seen when the main blog author is on holiday.

Why guest posts work for the blog owner.
· A guest post is free content provided by some else, usually very well written and informative
· A guest post is written by someone with their own following, which creates new visitors for your website
· A guest post generates links to your website from the poster’s website and from related websites that comment on the post
· Google News likes to see multiple authors on websites, so a frequent guest post provides this

The main benefit of guests posts works like a TV or comic crossover, such when Batman met Judge Dredd or when Transformers met Action Force. The two fandoms come together to see the crossover, making for a larger joint audience. With a guest post, you get the two website’s followers coming together to see how the collaboration works, generating more interest for both parties involved.

Top tips to analyze SEO Google Analytics style

You may invest time in improving you SEO by building links and optimizing on site elements but still you want fast and quick results. You generally feel good by witnessing the amount of traffic to your website or blog. But you can make yourself feel awesome and satisfied by seeing short term improvement in your rankings and traffic every now and then so that you can track your targets effectively.

To achieve such results and statistics, here are the top four tips:
* Notice improvement in total indexed pages- You should aim to get more pages for indexing rather than seeing your existing pages getting index higher. You can easily see which pages are getting indexed by the total number of unique pages received at least by one non paid visitor.

* Notice improvement in total number of ranking keywords- This should be your utmost goal to find out improvement in number of ranking keywords. Which keywords are driving more traffic to your website and which ones are driving less traffic. This report will help you in some cases when you may want to exclude brand keywords for reporting.

* Notice improvement in total number of web properties driving traffic to your website- One important fundamental to check is number of other websites linking that are driving traffic to your website. This will give an insight to your efforts exposing how well you are doing.

Notice improvement in Google Merchant Traffic- Google Merchant, a free service by Google allows websites to potentially list products within the search results. The problem is, unless you tag or filter the traffic from Google Merchant you won't know how well you are doing as it will appear under 'Organic' traffic’

Affordable SEO Services India

SEO is a most important part of having a successful online business. And to have traffic for your website you can do SEO by yourself or you can hire SEO Company. Always remember that doing SEO by your own is very cheap but you will take long time to learn and even longer time to increase the ranking of your website. Hence it is best to hire a professional SEO company who offers the best SEO services India. But hiring a professional SEO services company can be cost prohibitive for some of the people.

So if you are looking for SEO Company who offers you the best SEO services in India at affordable cost then here are few tips which will help you in finding correct SEO services.

* You must have the knowledge of their sales spill. If they only talk about keywords or meta-tags then they are not the one you are looking for but if they promise you of top placement then you must think of that company. But always remember that no one knows how the search engines handle placement hence there is no one who can guarantee you about the placement.

* You can ask them to give you the names of the websites they got on top in Google. Make sure that the sites which they show are hard to place for that keyword.

* You must have the knowledge of Google toolbar. This tool helps you in looking over your site and tells the ranking of your site and which keyword you must use to rank high in Google. It also tells you how many sites link to certain site.

For affordable seo services contact now - E-mail

Website redesigns must take SEO into account

Although companies usually remake their corporate websites for reasons other than search engine optimization (SEO), the importance of integrating SEO into the new site when doing so cannot be overestimated.

Experts advise companies to start by doing keyword research on the most popular searches in their field, using both free tools like Google AdWords and internal information on which of the company's search ads have been successful.

However, there are still a few search engine optimization (SEO) pitfalls that await unwary companies, according to SEO expert Mark Jackson, writing at Search Engine Watch. Content that will remain common to both the old and new websites can trigger duplicate detection in search engines, causing their page rankings to plummet. Failing to update URLs from the old site with a redirect can lead to consumers receiving outdated and possibly incorrect content.

If done correctly, with proper attention paid to search engine optimization (SEO), website redesigns can produce great benefits for businesses. With so much information available on the internet about SEO firms and techniques, no company should pass up the opportunity to grow their online presence.

Bing continues to grow, making it more important for SEO

It appears that Microsoft continues to make a case for companies to factor Bing into their search engine optimization (SEO) strategy after the company saw its search engine market share in the U.S. increase in August.

According to comScore, Microsoft sites saw their share of searches increase 0.4 percentage points to 9.3 percent in August. Meanwhile, Google saw its share of the market dip slightly with a 0.1 point drop to 64.6 percent.

Overall, all the major search engines saw their searches increase last month, but Microsoft saw the largest gain with a 7 percent increase of 1.29 billion searches. This still leaves the search engine far behind Google's monthly search total of just under 9 billion.

Although comScore's numbers still have Microsoft in third place with less than 10 percent of the search engine market, these figures show that a Microhoo deal will likely make it important for companies to use search engine marketing for the new Bing/Yahoo partnership.

Together, Yahoo and Microsoft sites conducted more than 4.1 billion searches in August - giving them approximately 19 percent of the market.

Can Digg improve your site’s SEO?

Websites looking for increase traffic and SEO are instructed to get as many links as they can to their content. However, speculations are suggesting that linking to Digg, the popular social news site, may not help a site’s SEO.

Earlier this year, Digg unveiled the DiggBar, a toolbar and URL shortener that was said to be an SEO booster. However, last weekend, reports said that the URL-shortened links does not help website traffic. Instead, it redirects browsers to Digg.com.

digg-logo-heart-lg1“briefly, Digg has broken the trust relationship with its publishers and users,” said Pete Cashmore from Mashable. “They might not be hurting, however, since the use of Diggbar links significantly increased the amount of traffic to their site. Now that they’re driving a bunch more traffic from thousands of hijacked URLs, they’ll experience a veritable traffic bonanza at the expense of users and publishers.”

Digg’s founder Kevin Rose said he was not aware of the changes as he tweeted over the weekend. He had been on vacation for the past two weeks and would look over the issue today

Outsource SEO Services to India

India is fast-becoming the best place to outsource search engine optimization (SEO) services.

The country has a rich supply of new SEO companies and seo freelance seo experts — raising a competitive environment that guarantees a affordable price. Plus, modern studies indicate that the technical aptitude of SEO companies in India is very high, making them a cost-efficient investment.

India has always been titled a good place to outsource. The employees are quick learners and welcome to new directions. Results indicate that SEO services outsourced from this country can generate positive results.

However, SEO work takes a lot of manpower and manpower hours. Sites need to be sure that all the necessary SEO elements, specified link building, content creation, and constant updates. And this requires different departments and specializations.

E.g., content creation shouldn't be assigned to SEO specialists. While good content—in itself—cannot generate traffic, it's still a vital part of SEO. Content will back-up the formality of your site. And if you combine good content with a good SEO campaign—you've a good online business model.

SEO Site Analysis Facts and Fantasies

While working with one particular kind of site analysis, a myriad of offerings are symbolic of the industry at large. There are small but thorough examinations of niche portions of a site -- social media, organic, SEM (define), PHP-only (define), and so on; large, comprehensive diagnostics of a site, including competitive analysis; and everything in between.

Similarly, the price range is enormous. But the quality of the analysis and the price don't correlate as tightly as you might like. That's why whether you're a shopper or a vendor, you must prove you can ask and answer intelligent questions.
Complete Medical History
It's possible to perform a pretty good site analysis without ever talking to the client (an unsolicited partial site analysis can be an efficient sales tool if handled and delivered correctly). But a truly exceptional analysis can be done only after a thorough interview with people who know the site's history.

It's a little frustrating when a doctor can't make a proper diagnosis until after running a battery of tests, doing a full blood workup, and taking a monotonous medical history. But it would be far more frustrating to go to a doctor, get an instant diagnosis, pop some pills, and then find out the diagnosis was wrong.

Here are some questions that I always ask potential site analysis clients, along with some rationale behind asking them:

* What is the SEO history of the site? What worked? What didn't? If you can get the client to discuss the SEO (define) history of the site, either knowledgably or honestly, you're already in good shape. Two potential problems: either your client contact hasn't been around long enough to know the history, or the client has and is embarrassed by it. But in a large site, getting an accurate background on specific techniques used is very helpful in understanding the state of the site.

* Who are the top three to five competitors in your space? This allows SEO and SEM vendors to discuss the difference between the industry competition versus the SERP (define) competition. For example, Nike's "industry" competition includes Adidas and New Balance, but its "SERP competition" includes Wikipedia, Zappos, and "Runner's World." When clients realize that a coherent strategy incorporates tactics designed to dethrone both types of competition, they're usually eager to get started.

* What do you want users to do once they arrive on your site? This question usually takes clients right to the moneymaker. Clients are very clear about what they want people to do on the site, and when they present those goals, it helps SEO/SEM firms plot a path directly to that destination and postpone extensive work on parts of the site that might be only tangentially related or completely unrelated to the goal path.

Same As It Ever Was?
If you're buying or selling a site audit, consider how it might have changed over the years. Shoppers, ask what elements the audit used to examine but no longer does. Vendors, don't give them time to ask, and instead, jump right into it.

Here you'll land squarely on the equator between the hemispheres of "best-practices SEO is timeless and unchanging" and "SEO is so dynamic that it's a constantly moving target." As you all know by now, it's both and neither.

Many years ago, for example, one of our diagnostics included taking a close look at the amount of internalized JavaScript (that is, actual JavaScript code lines) that a page contained. Back then, we bumped up against some pages that weren't entirely cached due to their immense file size, and externalizing the script files was a smart way to help reduce the file size.

Today, that's much less of a problem due to engines' abilities to index much larger pages. While we still evaluate that issue, it's now related more to page load time, and it's far lower on the priority scale than it used to be.

Now Try to Sell It
A paradox of SEO/SEM business development is the client who, on one hand, loathes the idea of "cookie-cutter" SEO, but on the other hand, wants to know (on the first call) exactly what you'll do with the site, how long it will take, and the expected results. This is the thorny path to the garden, and if you can diplomatically and deftly maneuver between the briars, you can educate the client about what you offer and why it might take longer than they expect.

BBC Pays Google For SEO & Internet Marketing

Despite Google’s claims that it does not sell better search engine ranking, it has been discovered that the BBC is paying the search giant to place its website at the top of listings for a series of keywords, as part of its internet marketing plan.

The BBC is using £100 million of its £3.5 billion yearly revenue, from TV license fees, to promote itself.

The Corporation said: ”Promoting content like the Mercury Prize online is an effective way to inform the licence fee payers who will want to watch it or read about it. The BBC has an annual budget for marketing and value for money is at the heart of how decisions are made about spending it.”

So how can smaller webmasters and bloggers, who don’t have the luxury of being able to network with Google bosses, compete for a high rank in Google?

As regular readers will be aware, I’m an SEO geek so here’s a few ideas, although non webmasters might lose interest around… now:

We all know the importance of using the correct keywords - but many who aim for broader / more general keywords often wonder why their site isn’t doing too well in Google. The trick here is to increase the number of target keywords, maybe move away from the near-impossible two word keyphrase and consider a ‘longtail’ keyword, containing a three or four word keyphrase.

Once your site or blog starts to become more established you can then begin to lose a keyword or two and move towards your original target. An effective method for small businesses is to include your location within the keyword phrase.

That is of course just one thing to consider in your overall SEO strategy, as I’ve said before, there’s at least 60 minor tweaks needed for top rankings, but it is quickly achievable - even if you have zero technical knowledge.

How to Decide Directory as Quality Directory?

Directory submission is cost effective way to build one way links from thematic category of high quality website directories and get link from relevant content.

There are hundreds of directories, No doubt, you have to spend a lot of time when submitting to different directory sites but you are always get the best value for your time and money If you submit in quality directory. Now you might have query that what is quality for directory? And how we can decide directory as quality directory?




Following are few points which will help you to decide directory as quality directory.

1. Page rank is most important to decide directories quality; good Page rank of directory may not have good inner page rank so you must consider home page and inner page PR of directory as one for most critical criteria.

2. If directory having structured categories and all major categories are available then, it will create more thematic and relevant link.

3. Search engine gives more weight to old age domain directory and consider those directories as trusted directory so if your site is linked from older directories it will help you for better ranking of your website.

4. Number of pages indexed by search engines may decide how quality back link it can give to your website. If directory itself not able to indexed then how it makes you valuable?

5. Directory Submission is not consider for direct traffic it is for better search engine ranking but if it can provide you a little traffic then it is better and enjoy additional benefit.

6. Whether directory is offering permanent link or link for few month or year is also good thing to keep in mind when decide directory’s quality.

7. Directory should be SEO friendly, it means the link from directory is static link but not dynamic. Static Directory is the one which provide a direct link to a webpage using an anchor text.

8. If it is paid directory then you must consider cost. It is not advisable to pay few $$ for 0 PR Directory. And also consider whether cost for one year or for lifetime listings?

9. Niche directories are better for getting more thematic links. For Example, if your website is related to hotel business then you can select hotel niche directories.

Now ready to spend time for collecting quality directory? Yes, you should spend time to collect quality directory and submit your site by manually, because it is very effective and help to get your website more search engine visibility and of course, quality link support of your site. If you do not have time to search quality directory or not much aware then let hire professional SEO Service company to do on your behalf and enjoy all benefits.

How Much Can an SEO Company Really Help You?

There is an excellent topic at a WebmasterWorld thread (required paid access). The topic is named, "Am I asking for too much from SEO companies?"

In short, the thread has one person who has several sites and has, over the years, had to hand over the SEO work to SEO companies. He has been through "all the 'SEO' firms in town" and is really never happy with the outcome. He asks, is he asking too much from these SEO companies? Is he expecting too much? Can an SEO company help him at this point?

We have discussed in the past the pros and cons of bring SEO in house. Clearly, an SEO who focuses for a long time in a specific industry may have some advantages. But at what point are your sites too big for an external SEO company?

The thread doesn't really go off on the size issue. The discussion there is more about what to expect from SEO companies and how to utilize them for a network of site in your situation. Some recommend that for his situation, he should just ask a few trusted SEO companies for SEO audits and then compare those audits. Maybe hiring an SEO on a month to month basis, doesn't pay for him - or maybe it does.

Like I said, lots of good questions and discussion around the top of the value of an SEO company in the thread.