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Guest posts are very popular on larger blogs that have a strong accompanying and are often seen when the main blog author is on holiday.
Why guest posts work for the blog owner.
· A guest post is free content provided by some else, usually very well written and informative
· A guest post is written by someone with their own following, which creates new visitors for your website
· A guest post generates links to your website from the poster’s website and from related websites that comment on the post
· Google News likes to see multiple authors on websites, so a frequent guest post provides this
The main benefit of guests posts works like a TV or comic crossover, such when Batman met Judge Dredd or when Transformers met Action Force. The two fandoms come together to see the crossover, making for a larger joint audience. With a guest post, you get the two website’s followers coming together to see how the collaboration works, generating more interest for both parties involved.