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SEO Expert India

Connecting SEO, PPC Campaigns

Marketers know PPC and SEO campaigns will never live up to their full potential if they continue to run in silos. Information gained in PPC campaigns can help marketers improve SEO campaigns, according to Andy Heaps. He looks at ways PPC campaigns can inform SEO strategies, and vice-versa.

Working with keyword lists, messaging, tactical testing, blended cost per sale, positional analysis, multivariate testing and content network are a handful of ways marketers can stay informed. Knowing the words that convert the most in PPC campaigns can tell marketers what types of keywords on Web sites to focus on.