RSS Feed (xml)A growing number of companies have begun using search engine optimization (SEO) to help increase their online visibility, but when it doesn't work, some feel search engines like Google are out to get them - not true says one expert.
In an attempt to discover some ways to figure out whether a search engine optimization (SEO) strategy is working, iMedia Connection's Michael Estrin asked some industry insiders for tips.
One suggestion, given by David Rahmel, chief research officer and executive vice president for SEO at The Search Agency, is to stop thinking that search engines like Google are working against companies and instead embrace what the engines do.
"The data that Google provides is invaluable," Rahmel told iMedia Connection. "The tools will tell you what keywords you are ranking for, which keywords are driving traffic to your site, which pages are in the Google index, who is linking to you, and if there are problems on your site."
A number of experts also suggest that to increase a company's search engine optimization (SEO) they should create a variety of original, quality content for their site. These industry insiders also note that the content should be written ADNFCR-1513-ID-19237347-ADNFCR
In an attempt to discover some ways to figure out whether a search engine optimization (SEO) strategy is working, iMedia Connection's Michael Estrin asked some industry insiders for tips.
One suggestion, given by David Rahmel, chief research officer and executive vice president for SEO at The Search Agency, is to stop thinking that search engines like Google are working against companies and instead embrace what the engines do.
"The data that Google provides is invaluable," Rahmel told iMedia Connection. "The tools will tell you what keywords you are ranking for, which keywords are driving traffic to your site, which pages are in the Google index, who is linking to you, and if there are problems on your site."
A number of experts also suggest that to increase a company's search engine optimization (SEO) they should create a variety of original, quality content for their site. These industry insiders also note that the content should be written ADNFCR-1513-ID-19237347-ADNFCR
