RSS Feed (xml)While people concern to "organic SEO" (search engine optimization), they almost always use it as a broad term to describe the unpaid, algorithm-driven results of any particular Search engine. However, a advanced search engine optimization company/Individual will often take the meaning of "organic" one step further. To such companies/individual, the description of "organic SEO" is not to bounded what shows up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.
There are more than one way to skin a cat (although I must admit that I do not know the one way that everyone else presumably knows), and the same is true for accomplishing natural search engine results. A search engine optimization company commonly falls into one of two camps. A "White Hat" search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A "Black Hat" search engine optimization company will use a mostly technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine's terms of service), and both can achieve high rankings. But a search engine optimisation company that takes the word "organic" literally believes that the "Black Hat" approach is anything but "organic SEO."
There are more than one way to skin a cat (although I must admit that I do not know the one way that everyone else presumably knows), and the same is true for accomplishing natural search engine results. A search engine optimization company commonly falls into one of two camps. A "White Hat" search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A "Black Hat" search engine optimization company will use a mostly technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine's terms of service), and both can achieve high rankings. But a search engine optimisation company that takes the word "organic" literally believes that the "Black Hat" approach is anything but "organic SEO."
