RSS Feed (xml)Appearing at the top of search engine results pages (SERPs) should not be the "be-all and end-all" of search engine optimization, it has been claimed.
The best way to land a click through is to put the "best case forward" for users to visit the site.
Mr Arah added that while keywords are crucial to search engine optimisation, sites should avoid "packing" their pages with keywords and should instead focus on selecting the words users are most likely to be searching for.
In order to maximize traffic, sites can also include "attractive selling points" - such as free delivery - or "a hint of humor to indicate that the page was created by a real human being".
"Ultimately you're not producing your site for yourself, or for Google, but for the end user," Mr Arah wrote.
Garrett Pierson recently wrote on Search Engine Journal that researching keywords is "vital" to successful search engine marketing.
News brought to you by ClickThrough - experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
The best way to land a click through is to put the "best case forward" for users to visit the site.
Mr Arah added that while keywords are crucial to search engine optimisation, sites should avoid "packing" their pages with keywords and should instead focus on selecting the words users are most likely to be searching for.
In order to maximize traffic, sites can also include "attractive selling points" - such as free delivery - or "a hint of humor to indicate that the page was created by a real human being".
"Ultimately you're not producing your site for yourself, or for Google, but for the end user," Mr Arah wrote.
Garrett Pierson recently wrote on Search Engine Journal that researching keywords is "vital" to successful search engine marketing.
News brought to you by ClickThrough - experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
