
SEO is definitely one of the imperatives to make your online endeavors deliver the results. Because no matter how aesthetically your website is designed, or how convincing the copy of your website, if you don't have the visitors, its all futile. Search engine optimization (SEO) may be defined as a set of methodologies that help improve the visibility of a website in search engine listings. SEO can be further subdivided into white hat SEO and black hat SEO. Black hat SEO is also called spam-indexing, where a variety of deceptive and unethical techniques are used to manipulate search engine rankings. But ethical SEO practices aim at building better websites using honest methods of promotion.