How to reap Search Engine Optimization benefits using images?

Images, like textual contents can contribute a lot to the search engine optimization of the web pages. Not many people know how to do it. Here are some tips on how to reap search engine optimization benefits using images.

* The first and the foremost tip to be followed, is to use only those images that are relevant to the website’s content.

* Alt tags should always be used to help the search engine spiders. These tags help the spiders to understand what the image is about. The tags should necessarily contain the keywords.

* The size of the image should be paid due attention. The size here does not mean the file size but the actual dimensions of the image and the actual space on the page that it occupies. This space is to be measured in terms of percentage. The bigger an image is the greater importance or relevance it should have with the page’s content.

* The images used on the webpage should be of a good quality. The quality is measured in terms of contrast and blurriness.

* Choosing the right image is important but it is not of much use, if the image is not placed on the webpage in a proper manner. The image’s placement is of a lot of importance. There indeed is a difference if the image is put on the top, in the middle or at the bottom of the page. Also when the image is put on the left, in the center, or on the right side of the page, it serves different purposes and offer different benefits. Another thing that has to be remembered about the placement is that the text surrounding the image is also of an utmost importance. Hence, it is important to place the image near the relevant text.

* There are a number of images which do not contain any key content. Such images have to be repeatedly used throughout the website. However, it has to be made sure that the different images are placed on different pages.

* People often worry about the images’ borders. Well, they are not to be worried of, unless they are really huge. This is because the too small images are simply filtered out by the search engines and do not factor a lot in the determination of page rank.