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SEO Expert India

How to create navigation for your website

The option of navigation for your web site could have a immense effect on rankings. It not only affects crawlability, but also the flow of link juice from page to page and even your conversion rate. With so much on the line, it is important to consider just what kind of navigation is suitable for your site.

There are a number of types of navigation, such as breadcrumb, drop-down, or header, and these each work well for some sites and not others.

Here are some things to consider: -

*Can users get lost? If your site is large, users might need the navigational paths provided by breadcrumb navigation.

*Will users be drawn in? If you want internet users to stay on your site, it’s a good idea to create a structure and navigation that draw them inexorably inwards. This can have SEO consequences, though, so it’s important to talk to your search engine optimization agency about ways to boost main page rankings.

*Do you need link juice to spread? Retail sites can sometimes have trouble with SEO link building, as product pages aren’t link magnets. If this is the case, a clearly delineated navigation may not work as navigation and structure need to spread link juice around the site.

Structure before navigation

Navigation is secondary to site structure, and you can discuss the restructuring of a site for organic SEO with us at or call me at +91-9911795065. The restructuring of a site is a major undertaking, but it is often necessary. Be sure to devote sufficient time for your structure in your SEO plan.