Hire SEO Expert For Marketing of Your Law Firm

To advertise your law firm on the internet you must have a website to introduce other associates and attorneys. Make sure to explain your educational and professional qualifications. You may also provide a premeditated personal characteristic that will refine you in the eyes of your probable clients.

Describe the services you provide:

Be sure that your website gives a brief description about the services your firm provides. If possible, give examples of past cases that you successfully handled.

Promote your law firm website and consider SEO

The Internet came into fame in the mid 1990s; it brought a new path, in addition to a new source of debate for law firm marketing. Many people in the legal world dreaded that the web would eventually become swarming with websites that would intimidate the dignity of the law practice.

The internet didn't take much time for law firms to discover that it is far different from other media, with the ability to coalesce the focus of direct mail, the graphics of small screen, the naturalness of radio and the browsing ability of a print catalog. Recent law firm marketing web sites provide 24 hr services through their marketing materials and brochures, where possible clients can look through in a non-persistent way at a time and place suitable for them, with no compulsion, but in its place the opportunity to make conversant choices when selecting counsel.

5 Secrets to Building your Online Presence

Number 1 - Resource limitations

Lawyers work hard! A work conditions report conducted in 2003 found that your typical lawyer works around 48 hours a week. To compound this fact, almost 90% of Australian law firms employ less than 5 lawyers. The end result…? Resource shortage and time depravation!

Number  2 - Lack of marketing expertise

Lawyers are trained & hired to practice the law. You probably spent 4+ years studying it at university. But what your law degree didn’t teach you was how to market you firm and build your client base. And if you’re anything like your American counterparts (God forbid!) you’re not happy about it.

Number 3 – Networking is hard!

Building relationships and a solid network of professional acquaintances is critical to your ability to increase your client base. After all, it’s not what you know, but who you know right? That’s probably why you go to all those industry conferences & luncheons. But do you really get full value from those conferences? How many meaningful new business relationships do you take away from each one?

Number 4 - Limitations of traditional marketing techniques

Marketing a law firm presents unique challenges. Legal choices are heavily considered decisions. New clients want detailed information in order to achieve a level of confidence that your firm has the necessary expertise to manage their case effectively.

Number 5 - Cost

In all honesty, our last road block is probably the first that sprung to your mind. Money! Traditional forms of advertising/marketing are far from cheap. Whether it’s newspaper, radio, Yellow Pages or online ads, the cumulative cost of advertising can be in the thousands each year (if not tens of thousands). That’s a lot of money!