Why Ms is keen for a deal with yahoo

Microsoft is counting on Yahoo!'s search engine, which ranks as the second largest in the world with a global market share of 8%, to pose a more formidable challenge to Google, which holds 67% of the global audience, according to the most recent data from the research company, comScore. In the US, Google's share is 65%, compared with 20% for Yahoo!.

Despite spending billions to upgrade its search engine, Microsoft still held just a 3% share worldwide and 8% in the US in the comScore rankings.

There is a possibility that a deal combining the powers of the second and third-ranked search engine companies would be blocked by anti-trust regulators.

Shareholders of both Microsoft and Yahoo! have been urging the two to strike a deal for some time.

Earlier this month, the activist investor Carl Icahn, who owns about 5% of Yahoo! and is a director on its board, spoke out again in favour of a search deal, as talks between the two companies appeared to regain momentum. (TimesonLine) Microsoft is counting on Yahoo’s Search Engine, Which ranks as the second largest in the world with a global market share of 8%, to pose a more formidable challenge to google, which holds 67% of the global audience, according to the most recent data from the research company ComScore.

Highlights of the Deal
• Microsofts new Bing search engine will power yahoo’s searches, according to advertising age, while yahoo will handle the advertising sales, using Microsoft technology.

• The companies will use Microsoft’s advertising technology to deliver appropriate ads alongside search results.

• The deals should give Bing a giant boost in competing with Google.

• A deal combining the powers of the second and third search engine cos may be blocked by antitrust regulators.


Microsoft and Yahoo! yesterday unveiled a 10-year deal to create an online search and advertising partnership in an effort to challenge Google, the world's biggest internet search engine.

Under the agreement, Yahoo! will use Microsoft's new Bing search engine on its own sites, while Yahoo! will act as the exclusive global sales force for the companies' premium search advertisers.

Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell ads on some Microsoft sites. Yahoo! estimated the deal will boost its annual operating profit by $500m (€357m) and save it about $275m (€196m) on spending since it will not have to invest in its own search technology.

The deal has been announced more than a year after Yahoo! rejected a $47.5m (€34m) takeover bid from Microsoft and Yahoo!'s attempt to strike a search advertising deal with Google fell apart under regulatory scrutiny.

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