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7 Global Search Marketing Tips

Ginty added that her company tried translation automation, but it simply didn’t work. They’ve started using a vendor to assure an extra step in translation and localizing content when they need it. This vendor works with in-house staff to ensure that synonyms and terms make sense for search.

When asked about the tendency for search engines to ignore multiple pages of similar English content for sites in different countries, using the UK, South Africa, and U.S. as examples, Hunt recommended using ccTLDs, though he notes it’s become less important as Google realizes that can be tough for companies. He uses a series of folders with sitename/country and has consolidated several sites this way into three main sites.

The problem goes deeper, though. Hunt believes Google’s geotargeting is broken and that because of Panda, it finds duplicate content before geotargeting gets in. Even when using Google webmaster tools to say everything in the /uk folder is the same as the main page, he believes Panda is overriding geotargeting and promised it was on his list to bring to Google's attention.

Another issue that could be a factor in ranking is the tendency for multinationals to use the .com as the English page, resulting in all links pointing to the U.S. page and it trumping all others. Find links that should be going to that market and ask them to redirect links to the country pages.

Mobile, Social Advertising and Organic Social Working Well Outside of the U.S.

“There's a lot of talk about not using social for direct response," Sheridan said. "We tried to see, how far can you push the envelope with direct response without people unfriending us? We found that people registered at a rate of 2.5 times the regular registration rate when posting on different country pages and pointing back to our content.

Lising commented that 70 to 80 percent of the time, when they listen to the consumer and then make the change, they see a lift; either in better response, or in revenue. They have seen this lift in different markets, where the degree of the lift varies. She credits mobile with changing how they run their programs.

Ginty believes social advertising is probably going to give a bump to search; it's more like display advertising. Her strategy in organic social for two years was to avoid direct response and use it for awareness and customer service.

How Audiences Consume Content is a Factor in Localization

User preferences as far as the volume and formatting of content can vary widely in different markets.Sheridan used the example of Match.com’s Japan site to highlight the importance of user behaviour in localizing content. In Japan, he says, people will read more information if it’s available; they actually prefer a lot more content than Americans. His company added more content at the bottom of the page to offer value and help with optimization.

Geotargeting Can be a Negative for U.S. Companies Targeting the Canadian Market

Sheridan recommended the company look at the ROI of the Canadian portion of the search budget and use that data to increase/decrease that share. Further, allot a percentage to the French Canadian market. He noted that Quebec French is not the same as France French and this is a factor in localization.

Geotargeting has the largest negative impact; companies with a .ca are trumping companies without. He recommends setting .ca/en for the English version of the site and .ca/fr for the French to increase visibility.

Buy TLDs Where Possible for Protection

The panel agreed that the expense of creating and managing a separate entity for each TLD can be out of reach for many in their current position. If you have the budget, though, Hunt recommended purchasing the TLDs for legal and brand protection.

“If you have any aspirations to go into any market anywhere in the world, if you think you might have an IPO, if you make over $5 million a year, buy the top level domains. Someone else is going to,” Hunt said.

Redirect TLDs to Folders if Operating as Separate Entities is Unaffordable

If you can't afford the IT, content, and management, redirect them to folders on the English site.“Take three layers: global content, so it's probably going to be in English. You might be routing people from smaller regional sites to a master English site for some content. The second part is regional-centric content; you may have 60 percent of your product portfolio that isn't translated. Not optimal, but it's there. The third part is your truly local content. That is the tiering of content and it's all sort of neatly tied to market opportunity,” Hunt said.

How to reap Search Engine Optimization benefits using images?

Images, like textual contents can contribute a lot to the search engine optimization of the web pages. Not many people know how to do it. Here are some tips on how to reap search engine optimization benefits using images.

* The first and the foremost tip to be followed, is to use only those images that are relevant to the website’s content.

* Alt tags should always be used to help the search engine spiders. These tags help the spiders to understand what the image is about. The tags should necessarily contain the keywords.

* The size of the image should be paid due attention. The size here does not mean the file size but the actual dimensions of the image and the actual space on the page that it occupies. This space is to be measured in terms of percentage. The bigger an image is the greater importance or relevance it should have with the page’s content.

* The images used on the webpage should be of a good quality. The quality is measured in terms of contrast and blurriness.

* Choosing the right image is important but it is not of much use, if the image is not placed on the webpage in a proper manner. The image’s placement is of a lot of importance. There indeed is a difference if the image is put on the top, in the middle or at the bottom of the page. Also when the image is put on the left, in the center, or on the right side of the page, it serves different purposes and offer different benefits. Another thing that has to be remembered about the placement is that the text surrounding the image is also of an utmost importance. Hence, it is important to place the image near the relevant text.

* There are a number of images which do not contain any key content. Such images have to be repeatedly used throughout the website. However, it has to be made sure that the different images are placed on different pages.

* People often worry about the images’ borders. Well, they are not to be worried of, unless they are really huge. This is because the too small images are simply filtered out by the search engines and do not factor a lot in the determination of page rank.

Does Every Website Need Search Engine Optimization?

This is actually a question asked by many website owners and webmasters; however, there is probably no definitive answer as it really depends on what type of optimization you are thinking of.

If you are thinking of the normal SEO methods that many companies use, such as relevant title tags and Meta tags, then no, not every website is in desperate need of this type of optimization. This is mainly because most websites already have been designed and built correctly by competent web design companies. Therefore all of the title and Meta tags are often properly written, targeted and focused on the best keywords for that particular website or websites niche.

However I do still seen many companies selling incredibly expensive tag alterations services to websites and website owners that simply do not need this type of search engine optimization. This is about as effective as painting a red wall red, itreally won't make any difference other than to your wallet!
But if you begin to look at optimization techniques that are slightly different, then yes many people's websites do need this. But what are these slightly different techniques?

This type of search engine optimization is all about tapping into existing websites and their current traffic. For example think of a very well-known, enormous, video sharing website. Now imagine creating some highly optimized videos, targeting your niche and distributing them to this video sharing site. Not only will people see your videos whilst they are on the said sight, but they will also see your video appear in major search engines such as Google when they search for the optimized keywords.

Video marketing is just one method that enables you to get more traffic and targeted customers to your website.There are also many other incredibly effective websites, traffic sources and methods that you can tap into and optimize for.

Online Sales Soaring at a Great Speed

Do you think that you've been purchasing more goods and services online than you usually do? If so, you are right on par with the latest news from research firm comScore. The Q4 of 2010 was a landmark banner quarter for online retailing as there was over $43 billion in sales completed.

The holiday season for 2010 witnessed the very first billion dollar day on record. Many retailers held big sales and special promotions during the holiday shopping season which prompted shoppers to spend money.

The Technology market was very strong in 2010 as many computers, electronic gadgets, software programs and accessories sold very well, especially during the holiday season.

The heavy hitters of the tech industry did the best during the quarter as the twenty-five biggest internet retailers accounted for over 68 percent of all sales. That is more that 5.5 percent better than they did a year before during the same quarter.

Many industry experts attribute these high sales to increased consumer confidence and rapidly advancing technologies. Either way its great news for the economy, online retailers and online advertising.

Know Why Online Marketing is Integral to Your Busines

Now a days World Wide Web is loaded with products and services, service providers and ‘how to’ ideas. These provide the online customers an endless amount of choices when he is sitting in front of his computer making decisions.

Most online customers nowadays tend to favor the products and services that have afforded the greatest amount of gratification. This means that online vendors must distribute their information through various forms of advertising media so that their brands become known and trusted.

One of the best things you can do in order to run a strong, internet business is to hire a long-standing and highly reputable online marketing company who will set up and run a campaign for you.

These companies will use banner ads, article marketing, social network, RSS distribution, e-mails and auto-responders so that visitors come to your site to see what you have to offer.

There is simply far too much competition on the net today so you really need to do all you can to compete and succeed. The marketplace is always growing, regardless what industry and as such, establishing a strong online presence is the key to future success.

SEO Services

Are You Finding it Difficult to Get Your Website on the First Page of Google and Other Search Engines?

You know only one thing that your website will bring business if you can get your website on the 1st page of Google, Yahoo and Bing. In simple words:

1st Page =More Traffic = More $$. The question is, HOW?

At The SEO Experts, the team of highly professional people uses ethical, effective yet proven SEO techniques to get your website to 1st page rankings on search engine. We have been consistently ranked Number 1 in on-site optimization services as well as in external (Off-page) SEO services in this industry and what we carry out simply works!

Not a Typical SEO Company
We are not a typical company that may try to employ blackhat SEO techniques to get in the projects and the money. In fact 90% of SEO Companies use BlackHat techniques? It’s TRUE! These techniques may work initially but ultimately make your site to drop further in search engine rankings. Thankfully we are not a typical firm but we are professionals who use talent, skills and hard work to achieve firstly the client’s satisfaction and then the money.

At The SEO Experts, we have unique system and technique to help you rank better in major search engines, get more traffic to your site and increase your business through increased sales!

Best free Google SEO tools which every webmaster should use

I am sure there are hell lots of people inside and outside Google who hate SEO. However Google indeed loves SEO and has therefore provides 10 free Google SEO tools which everyone can use. All these tools are needed by the webmasters at some or all point in time. Whether they re used for keyword research or On-page SEO, I am sure by looking below, you will find several purposes solves by these tools:

1. Google Webmaster tools- It’s like a mechanic who looks after your website daily. These tools checks broken links, malware and other issues exposes search queries which lead to your pages along with click through statistics. Moreover these tools check your website speed.

2. Google Analytics- This is an important tool which all webmasters should use. If you are not aware of this, then it’s high time for you to wake up.

3. Google Website Optimizer- This tool is used to test different versions of your website pages and helps in determining the best converting ones. This process is also known as multivariate testing or A/B split testing.

4. Google Zeitgeist- This tool can prove to be quite handy in keyword research. It helps in showing the most popular queries which benefits you when you start your SEO campaign. Take the Zeitgeist popular keywords and then test some key phrases containing them with the other tools that will follow in this list. Also checkout the current Zeitgeist aka Hot Trends.

5. Google Trends- This tool allows you to compare traffic for popular search terms and websites to give you an idea which keyword is witnessing popularity and which is not.

6. Google Insights for Search- Insights for Search is like Google Trends on steroids. You can look up most keywords here, even those that aren’t popular at all. Compare up to five keywords and their ensuing traffic.

7. Google Traffic Estimator- You can use this tool to find out the approximate number of visitors a keyword can bring to your site.

8. Google Keyword Tool- It’s like a traffic evaluator which helps you identify whether you are going on the right track or not

9. Google Search Based Keyword Tool- This handy tool enables you to find out the related keywords to a website and is connected to Google Insights for Search.

10. Google Ad Planner- Google Ad Planner is like Alexa and SpyFu in one. Use it to find popular sites or your competitors for keyword intelligence or both.

5 Steps To A Great Web Landing Page

More often than not, businesses that pay to advertise or promote their products or services send everyone to the same place: the homepage of their company Web site. Unfortunately, when you send everyone to a homepage packed with multiple messages and calls to action, not to mention navigation that may distract from the purpose of your promotion, it's difficult to get your visitors to do exactly what you want them to do. Just as important, it's nearly impossible for you to effectively track ROAI, or return on advertising investment).

Successful marketers, especially ones accountable for ROAI, regularly use special landing pages to capture qualified leads and make sales. Web site landing pages are like the endcaps you see in a store -- the displays at the end of store aisles showcasing specific products and summoning customers to buy now. An effective landing page devoted to a single product or service offering, or one matching up with a message-specific referring advertisement, can significantly boost leads and conversion rates.

To create a top-notch landing page, follow these five simple steps:

Step 1: Anticipate customer expectations. Examine your ads to make sure your landing page is consistent with the messaging and expectations set in those ads.

Step 2: Focus on a clear, unambiguous call to action. Everything on a landing page should funnel the visitor's attention to a specific call to action. Make that action as easy as possible to execute.

Step 3: Incorporate SEO (search engine optimization). Carefully choose a page title and heading that include keywords people are likely to search to find your product or service. Use those same keywords -- no more than five to seven of them -- in the keyword meta tag for the page, and authentically incorporate those same words in the copy found on the landing page itself.

Step 4: Reduce clutter. Endcaps succeed by isolating one product from the static of the store aisle. Online, excessive information and choices such as unnecessary links, navigation options, or buttons --especially ones that lead elsewhere -- distract from your call to action.

Step 5: Convey safety and trust. A professional design and carefully edited text are a good start. Add logos or seals for acceptable payment methods, money-back guarantees, memberships in trade associations or the Better Business Bureau, and any media outlets that have reported positively on your company, products, or services.

One of the main advantages of creating a landing page devoted to one product or service is that you can monitor your site's traffic and conversions more easily and quickly gauge the ROAI of advertising campaigns. After launching your landing page, use Web analytics to identify and remove any obstacles to conversion. Minor tweaks can result in major gains.

At the end of the day, if your business is paying for traffic (either through display advertising in a magazine or pay-per-click or banner advertising online), you have every right to determine where on your Web site that traffic lands. Do your bottom line a favor: Create powerful yet succinct landing pages with strong calls to action that always relate to the driver that brings visitors to your page in the first place.

Can Digg improve your site’s SEO?

Websites looking for increase traffic and SEO are instructed to get as many links as they can to their content. However, speculations are suggesting that linking to Digg, the popular social news site, may not help a site’s SEO.

Earlier this year, Digg unveiled the DiggBar, a toolbar and URL shortener that was said to be an SEO booster. However, last weekend, reports said that the URL-shortened links does not help website traffic. Instead, it redirects browsers to Digg.com.

digg-logo-heart-lg1“briefly, Digg has broken the trust relationship with its publishers and users,” said Pete Cashmore from Mashable. “They might not be hurting, however, since the use of Diggbar links significantly increased the amount of traffic to their site. Now that they’re driving a bunch more traffic from thousands of hijacked URLs, they’ll experience a veritable traffic bonanza at the expense of users and publishers.”

Digg’s founder Kevin Rose said he was not aware of the changes as he tweeted over the weekend. He had been on vacation for the past two weeks and would look over the issue today

No Formal SEO Education Required

It's all about "intellectual curiosity," rather than formal SEO training, according to Erik Dafforn. He points out the SEO firm he works for has hired people with little or no SEO education or industry experience.

While you can get a formal SEM education now at many schools, Dafforn wouldn't prescribe a digital marketing curriculum to any potential new hires. He's a "big proponent" of a liberal arts education and has applied plenty of related learnings to SEO prior to installing NCSA Mosaic for the first time several years ago. So, he suggests a curriculum to get started for those at school.

Should SEO Care About Real Time Search?

The hype and the reality: One of the more popular buzz words in search over the last while is real time search. For starters, thats a bit of a misnomer; there...

.....are NO actual real time engines thats simply not possible (even Twitter search updates in intervals not entirely real time). Regardless, people keep getting worked up about this particular area to the point of wondering how it will affect SEO efforts.

Last week the folks at Media Post contacted me for some quotable quips for a piece on real-time search and (One Riots) PulseRank. They wanted to know if SEOs were considering this the wave of the future or something new to the lexicon.

For their part, One Riot has said, "We believe PulseRank will replace PageRank over time for the real-time Web. The reasons are clear. PageRank is based on the number of links to a page or a specific URL builds over time, as people link to pages. It provides the searcher with the "authoritative answer -- These are some bold statements and yet another in a long line of self professed Google Killers " but is there credence? Were going to look at the world of real time search and see if there really is anything to be looking at (as SEOs) care to come along?

What is real time search?
Ok, for starters I often see the commonly known real time search engines are simply seeking out social mentions not really crawling the web and indexing it. This, to me, is the first part of the problem are they really search engines? Or simply buzz monitoring tools?

Real-time search is one of the more difficult areas for search engineers to deal with. Much of the problem lies in establishing the most authoritative answers without being bogged down by spam. Dealing with web spam requires a great many signals that are hard to come by in 'real time'. At the end of the day if 'real time' search was an effective approach Google and others would (likely) be doing it already.

There are more than a few problems associated with real time search including;

* Spam " this would be the most problematic area for any search engine. It would be nearly impossible to combat web spam in a large scale environment. This is why most of the major engines havent moved beyond almost real time (such as Googles query deserves freshness approach.

* Ranking " as with the QDF, there needs to be some type of evaluation of quality and authority to make ranking of documents effective. Some of the above engines use domain and (social) user authority, but this approach does kill some of the democratic nature of the web and the rich get richer. What about lesser known domains and new users/content?

* Social dependencies " most of these real time engines are reliant on social signals which really does limit the actual abilities as a search engine. They are NOT indexing pages that arent getting social luvin. And despite popular belief, not ALL content on the web is social worthy and this makes such search engines limited in scope.

If we consider the above, there is a lot of work to be done if such real time search approaches are to ever be of value. But

Rubber meets the road
In the testing we ran so far there is no real sense to the ranking mechanisms. In looking at some of the more general queries (in this case; PageRank) it seems that merely being the most recent citation is all that matters. Sadly, the post itself is devoid of any real content relating to PageRank and thus shouldnt really be ranking. But it did see the problem here?

One Riot - This is the application with the vaunted PulseRank which claims to be a superior method from Googles PageRank. Our early testing showed it to be generally inferior to Collecta, but in this test it did OK comparatively.

Test time; 49 Minutes - this was only AFTER it was Tweeted by someone that had my blog RSS hooked up to a Twitter account. What is interesting is this was the first one to list the actual blog post, not the Tweets

How well is your website performing?

By chunking down search engine optimization (SEO) for your website into manageable pieces, you’ll move more quickly toward your goals. The first step is compiling basic benchmarks so you can determine your site’s current performance level. How will you know if you’ve succeeded with your SEO efforts if you don’t know where you started? Recording your findings will be useful later for gauging how well you improved organic search results.
Basic benchmarks include your site rankings on the major search engines, the number of indexed pages from your site, the number of quality inbound links, and the level of conversion your website produces.

How does your website rank?
Make a list of five to 10 keywords or phrases you think prospects, clients or customers would use to find your site. Then, conduct searches on Google, Yahoo and MSN using each word or phrase to see where your site places in the organic results. Keep a log and record the following information as a guide for SEO improvement:
On what results page was your site ranked for each keyword?
What page was ranked (e.g.-home page, a secondary page, an article)? Make note if more than one page is ranked.
On what pages were your top competitors ranked for the same keywords?
What competitive pages were ranked?
As you browse the rankings, make notes on how the top ranked website listings are different from your own. For instance, do the top sites include concise descriptions about the company, product or service while your listing does not? Assemble as much information as possible to help you gain a better understanding of rankings and how to improve your own over time.

How many pages are indexed?
Before your site can be found through search engines, it must be indexed. Robots, the software search engines use to gather web content, constantly feed the databases with information about websites. Web pages included in a search engine database, have been indexed, significantly increasing your chances of showing up in search engine results.
Find out whether your website is indexed:
Go to Google.com and type site:yoururl.com in the search box. Use your website address after the colon.
Go to MSN.com and repeat the process.
Go to Yahoo at http://siteexplorer.search.yahoo.com and type your web address in the box at the top of the page.
Each inquiry will show whether your site has been indexed. To find out if pages other than your home page are indexed, click on an important page and copy the URL in the address line. Use the same process you did for your main URL. For example, you might have a page with the URL www.yoururl.com/products.
Make a note of your findings as part of your benchmark information. If your domain name is new and has been registered with these search engines, it can take two or more months for indexing. If your domain name has been around a while, but not showing up in the indexes, you will need to register your domain name with Google, Yahoo and MSN.

How many inbound links are there?
One factor search engines use to determine how high your website should rank in search results is by the number of quality inbound links you have. These are links to your site from other websites.
Find out how many inbound links you have and record your findings as a benchmark:
Go to Google.com and type link:http://www.yoururl.com. Use your web address in place of yoururl.com. You can also do this for individual pages by including the page URLs. For example, www.yoururl.com/products.
Go to Yahoo at http://siteexplorer.search.yahoo.com and type in your website address. In addition to listing indexed pages, an "inlinks" button will appear. Click to see what sites are connecting yours.

Does your website produce satisfactory conversions?
Online conversion means the actions taken by web visitors. In this step, try to determine how well visitor actions match the goals you’ve set for your site. Conversions can include online sales, downloads or requests for information. Your conversions will be specific to how you expect your website to perform when visitors arrive. Do you want them to buy something? Download information? Request information? Complete and send a form?
What information, either statistical or anecdotal, do you on how well the website is contributing to your goals? Do you have a way to track website conversions? Write down any information to can find for your benchmark. If you don’t have any information, don’t despair. Today’s a good day to figure out how to start tracking and measuring your website performance.

What did you find?
Review all the information you collected and draw some conclusions. Is the site doing well in some areas and not others? Were there any surprises? How are you stacking up to your competition?
Now that you have basic information and a starting point, spend a little time thinking about how well your findings match your expectations for your site. Your next step will be developing an SEO improvement plan.

No shortcuts to boosting search engine ranking

A range of search engine optimisation (SEO) tips have been issued to help firms boost traffic to their websites.According to Precision Marketing, webmasters often look for shortcuts and secrets when attempting to boost their search engine ranking.

However, the firm claims that while there are a few secrets to help promote a company on the web, there are no shortcuts. "Good SEO isn´t rocket science. A solid descriptive domain name, good quality content, plenty of inbound and outbound links, a few key site tweaks and you too, can be sailing to the top of Google, Yahoo, MSN and other search engines," the firm stated.

The company said it strongly advises against using "black hat " techniques, such as overuse of keywords and using hidden text. According to Precision Marketing, techniques like that can get a website permanently banned from search engines – damaging the firm´s reputation and brand.

Meanwhile, a survey by Forbes magazine recently showed that SEO and email marketing are the most effective digital promotion tools available to businesses.

Finding Qualified SEO Experts

Quality search engine optimization(SEO) skills are undervalued. That's according to David Dalka, who writes that companies still do not empathise on correct way to find qualified SEO experts. Many look for low-cost resources when they should focus more on perfecting success measurements, and integrating SEO campaigns into other marketing strategies.

Dalka looks at reasons why SEO might be misunderstood by many management teams, which often leads to a lack of financial resources and support. He writes that budgets are typically controlled by "individuals without a deep knowledge of search engine marketing," so it's significant to start by making a short prospect list of SEO vendors and reasons why the strategy is important.